“…Having employed van Leeuwen"s (1996[2006]) visual social semiotics, either solely or in conjunction with other frameworks, researchers have shown how different visual factors manipulate meaning in the visual texts of different magazines, newspapers and advertisements (e.g., Bell & Milic, 2002;Bohlke, 2006;Borhart, 2003;Godeo, 2009;Lin & Ihara, 2009;MartínezLirola, 2009MartínezLirola, , 2010Manolache, 2010;Oyama, 2007;Pinto-Coelho & Mota-Ribeiro, 2009). However, to the best of the researchers' knowledge, very few studies have examined gender representation in the images of ELT materials (e.g., Kordjazi, 2012) and textbooks (e.g., Tahririan & Sadri, 2013) based on Kress and van Leeuwen"s (2006) visual social semiotics.…”