Contribution of Self Control and Peer Conformity to Consumptive Behavior

Abstract

The occurrence of consumptive behavior among adolescents is caused by several internal factors such as self-control, talents, interests, values, self-concepts and knowledge and learning outcomes. External factors such as social class, family, culture, peers, and situations. Psychological factors such as information processing and learning.This study aims to describe the contribution of self-control and peer conformity to the consumptive behavior of students in Kisaran Private IT High Schools. The research method uses a quantitative approach with descriptive correlational type and multiple regression. The population of this study was 57 high school IT private high school students in class X and the sample of 50 students were selected using proportional random sampling. The research findings show that: (1) on average, self-control is in the very high category, (2) peer conformity is also in the very high category, (3) consumer consumptive behavior is categorized very well, (4) there are 51% contribution of self-control to consumptive behavior, (5) there are 34% contribution of peer conformity to consumptive behavior, and (6) there are 60% contribution together with self-control and peer conformity towards consumptive behavior.

Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials

“…This study has proved the existence of consumptive behavior among millennials in purchasing goods and services. This behavior is also revealed in purchasing internet service packages, even though in the previous empirical studies this field of this issue has been more intensively implemented in the cases of purchasing goods (Hayati et al, 2020;Naeem, 2021;Ridhayani & Johan, 2020;Tania et al, 2022). Actually, young people are the captive market which is characterized as an unstable emotional customers and easily influenced.…”

Pengaruh Gaya Hidup Hedonisme, Prilaku Konsumtif dan Pentingnya Literasi Keuangan terhadap Pengelolaan Keuangan Pribadi Mahasiswa Asrama Asmadewa Yogyakarta

“…Gaya hidup merupakan pola manusia hidup dan menghabiskan waktu yang dimiliki (Hayati, Yusuf, and Asnah 2020). Salah satu bentuk perubahan gaya hidup menurut (Saputri and Rachmatan 2017) yang terjadi pada mahasiwa adalah adanya hasrat atau keinginan agar penampilan, gaya tingkah laku, cara bersikap dan lain- Kebanyakan mereka adalah mahasiswa dari perantauan dan yang tinggal di koskosan.…”

“…Akan tetapi, lebih kepada adanya unsur materealistik, serta hasrat yang tidak terkendali untuk memiliki barang mewah dan berlebihan, serta sesuatu yang dianggap paling mahal sebagai pemenuhan hasrat semata. Aktivitas belanja dianggap sebagai pekerjaan, aktivitas sosial dan suatu saat menjadi kompetisi untuk diri sendiri (memutuskan untuk membeli atau tidak) juga terutama untuk kompetisi antar teman dan anggota masyarakat lainnya (Hayati, Yusuf, and Asnah 2020) dalam mengikuti trend dunia, ditambah dengan teknologi yang makin canggih proses jual beli dan transaksi jauh lebih mudah dilakukan, namun beberapa diantaranya menjadi kebiasan yang kurang baik karena menigkatnya mobilitas perdagangan, serta banyaknya tawaran diskon juga potongan ongkir pada online maupun offline shope mahasiswa cenderung menjadi lebih konsumtif. Menurut (Nyoman Sri Subawa et al 2020) dalam penelitiannya menyatakan bahwa konsumen membeli barang yang mahal dan mewah hanya untuk menyampaikan prestise mereka, meningkatkan harga diri dan mengekspresikan diri mereka sebagai eksistensinya dalam mengikuti trend.…”

The Influence of Family Environment, Peer Environment and Social Media on Consumptive Behavior with Religiosity as a Moderating Variable (Study on UIN Salatiga Students Scholarship Recipients)

“…Factors that are internal include: (1) Personality, way of life, and demographics; (2) Talents, interests, values, and self-concepts; and (3) Knowledge and learning outcomes. External factors, including: (1) social class, family, and geography, Culture, (2) group and reference group influence, (3) situation Information processing, learning, and behavior change are three psychological factors (Hayati et al, 2020).…”