“…This data analysis approach has been applied to understand consumers' perception of bread (Hersleth et al, 2005), and cheese (Hersleth et al, 2005). In particular, consumer perceptions of freshness in apples (Peneau, Brockhoff, Hoehn, Escher, & Nuessli, 2007;Peneau et al, 2006); creaminess in dairy products (Richardson-Harman et al, 2000;Tournier, Martin, Guichard, Issanchou, & Sulmont-Rosse, 2007) and refreshing in gel model systems (Labbe, Gilbert, Antille, & Martin, 2009), have been studied using descriptive sensory analysis in parallel with consumer research, and by relating data using multivariate techniques. According to Carr, Craig-Petsinger, and Hadlich (2001) relationships between consumer descriptions of products and their sensory character provide a valuable insight into understanding how consumers perceive complex product image attributes such as wholesome, comforting and sophisticated.…”