Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers

The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use

“…Similarly, as symbolism, fantasy, and imagination are central to hedonic consumption (Hirschman and Holbrook, 1982), evaluating this type of experience necessitates the deeply abstract and expansive thinking that is characteristic of a promotion focus (Arnold and Reynolds, 2009). In contrast, utilitarian behaviour is more rational and task-specific (Chitturi et al, 2007;Wu et al, 2015), and requires the more concrete and unambiguous thought process that is characteristic of prevention focus (Arnold and Reynolds, 2009). As illustrated in Figure 1, we predict the following in line with previous research: H1a-H1b: Promotion-focused (prevention-focused) individuals will show a more favorable (a) evaluation and (b) purchase intention towards a website that offers a more hedonic (utilitarian) shopping experience than prevention-focused (promotion-focused) individuals.…”

“…Hedonic shopping value is actualized through fantasy and the multisensory and emotive aspects of the shopping experience (Kemp and Kopp, 2011;Wu et al, 2015), which is based on the enjoyment and excitement of consuming hedonic products (Babin et al, 1994;Chitturi et al, 2008). In contrast, consumers' utilitarian shopping behaviour is more rational, task-related (Chitturi et al, 2008), and extrinsically motivated (i.e., the consumer expects a reward or benefit external to the system-user interaction) ( Van der Heijden, 2004), wherein satisfaction comes from accomplishing a task-the acquisition of a product, information, or both-in an efficient manner and reflects a more instrumental, goaldriven, and cognitive approach to shopping (Babin et al, 1994).…”

An Examination of E-Loyalty of Indonesian Millennial Traveler on the Using of Online Travel Agent (Ota)

“…To this point, Wu et al (2015) argued that, by controlling information on the website, company can help customers improve their shopping experiences. Ozturk et al (2016) suggested mobile hotel booking to design their website and application in a way that enhance customers' booking experience.…”

“…From utilitarian features, customers purchase products or services because they intend to utilize those products or services. Wu et al (2015) mentioned that in online, websites with high information control allows their customer to look for relevant product information. This study also explained that customers do not mind to spend more time for reading information they need before deciding to purchase.…”

“…Hirschman & Holbrook (in Wu, Wang, Wei & Yeh, 2015) defined hedonic as shopping for amusement, enjoyment, fantasy, novelty, variety, surprise, awakening or sensuality. Bilgihan, Okumus, Nusair & Bujisic (2013) pointed that visual appealing design provides enjoyment of the online shopping experience.…”