Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites

Capriotti, Paul; Moreno, Ángeles

doi:10.1016/j.pubrev.2006.11.012

Cited by 232 publications

(159 citation statements)

References 25 publications

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“…In a relatively short period of time, the Internet (and its capability of online word of mouth publicity) has become an essential tool for organisational communication (Litvin, Goldsmith & Pan, 2008;Capriotti & Moreno, 2007a). For this reason, hospitality businesses are encouraged to become more proficient in the use of online media in addition to the traditional media in order to increase their impact of their corporate communication (Zhang, Ye, Law & Li, 2010).…”

Section: The Conceptual Frameworkmentioning

confidence: 99%

“…Hence, the stakeholders could easily access different CSR themes through organisational schemes and structures in corporate web sites (Capriotti & Moreno, 2007b). Many corporate websites already possess a high degree of interactivity; including their ability to disseminate information and to generate relationships between the different publics and the organisation (Capriotti & Moreno, 2007a). In the first approach, the level of interactivity is low, and the use of the Internet is unidirectional; as its objectives are to diffuse information to stakeholders and to try to improve the corporate image of the respective tourism business (Frias, Rodriguez & Castaneda, 2008).…”

Section: The Conceptual Frameworkmentioning

confidence: 99%

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The Promotion of Responsible Tourism Management Through Digital Media

Camilleri

2017

Tourism Planning & Development

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Tourism businesses are increasingly embracing the dynamics of new digital technologies, as they communicate their responsible initiatives through corporate websites, social media platforms and other interactive channels. Therefore, a quantitative study explores the ownermanagers' attitudes on digital media. The methodology integrates measures from technological innovation and corporate social responsibility (CSR) to understand the rationale for using online media to communicate about sustainable and responsible tourism management. The results have indicated that there is a positive and significant relationship between the perceived ease of use and perceived usefulness of digital media (for the promotion of sustainable behaviours and stakeholder engagement). This contribution suggests that communication of responsible tourism management is more effective when it is offered through interactive channels. It implies that there are opportunities for hospitality businesses to enhance their reputation and image as they engage in interactive communications with different stakeholders.

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Section: The Conceptual Frameworkmentioning

confidence: 99%

Section: The Conceptual Frameworkmentioning

confidence: 99%

The Promotion of Responsible Tourism Management Through Digital Media

Camilleri

2017

Tourism Planning & Development

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“…Regardless of the way that past the degree of this paper, to those associated with legitimate correspondence, Galushkin's speculative conflict for testing parts of media wealth theory and the social proximity theory will be of interest [15] . Hermann investigates Weick's procedure of sense making as a method for researching on the web correspondences with regards to speculator on the web talk sheets and proposes a few hypothetical methodologies for future r research,including looking at association examination typologies, applying systematic investigation or investigating key uncertainty [17] . Dewdney and Ride have additionally proposed another method for hypothesizing new media through 'social idea' which alludes to 'a dynamic and forming sets of thoughts, and the hidden speculations or more extensive talks to which they have a place, that illuminates what the professional does' [18] .…”

Section: New Digital Media and Public Relations Theorymentioning

confidence: 99%

The Impact of Technology Complexity on Public Relations

Karim¹,

Ghareb²

2017

RAJAR

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“…In this context, the relationship between corporate social responsibility and public relations has been defined by the work of authors such as L'Etang (2006) (2009), González (2006), Capriotti and Moreno (2007), Signitzer and Prexl (2008), Kim and Reber (2008), CastilloEsparcia (2009), Miguez (2011, Raupp (2011) and Ruiz-Mora (2012), among others. Other authors who have explored the importance of public relations in relation to CSR include Black (2011), Cutlip, Center andBroom (2001) and Seitel (2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain

Mora

Lugo‐Ocando

Esparcia

2016

Public Relations Review

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This article examines the type of contributions that public relations professionals make towards corporate social responsibility (CSR) programmes, while discussing the issues and obstacles they face to enter into that professional area. To do so, the authors have looked at the top publicly owned companies in Spain, which are part of the so-called Ibex 35. The research included semi-structured interviews with key players (28 interviews) and interpretative analysis of official documents and reports (33 documents). The overall research suggests that despite normative claims from CSR departments that downplay public relations contributions towards the implementation of CSR programmes, the empirical evidence suggests otherwise. This evidence shows important operational deficiencies and accountability deficits precisely because of the lack of public relations input in their design and implementation.Keywords: Corporate Social Responsibility, Public Relations, Professionalism, Spain, Communication Highlights: Public relations professionals in Spain are rarely included in the conceptualisation, design and implementation of CSR programmes.  The lack of considerations regarding professional communication in relation to CSR programmes create important gaps and shortcomings.  Without spaces for dialogue, CSR programmes are just temporary palliatives. IntroductionThere has been some debate in relation as to who should manage and implement Corporate Social Responsibility (CSR) programmes (L'Etang, J.; Lugo-Ocando, J; Ahmed, Z, 2011, p. 170). In some cases these debates have centred in the incorporation and use of public relations professionals within the remit of CSR activities (Bartlett, J.;Tywoniak, S; Hatcher, C, 2007, p. 281). This because, communication is a key component of these programmes both in terms of using them to strengthen the reputation of the companies as well as the need to engage stakeholders and the general public in order to achieve its wider objectives. However, one of the most common experiences -at least in Spain-is that these same organisations have been reluctant to incorporate public relations professionals in the core design and implementation of their CSR programmes and only use tangentially their own public relations departments in order to promote disseminate final outcomes and achievements of CSRrelated programmes.This last happens despite the fact that important research indicate that origins, theories, processes, and primary responsibilities between public relations and CSR are similar (Clark, 2000). These scholarly comparisons have also highlighted a key difference whereby effective communication methods and professional communication approaches are largely absent from the social responsibility practice and literature. These same scholars have indicated the need to include such techniques in order to enhance the development and overall impact of managing corporate-stakeholder relationships (Clark, 2000, p. 363). This clearly suggests that a more active involvement of public re...

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Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites

Cited by 232 publications

References 25 publications

The Promotion of Responsible Tourism Management Through Digital Media

The Promotion of Responsible Tourism Management Through Digital Media

The Impact of Technology Complexity on Public Relations

Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain

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