Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution

Pai, Da-Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, Chin Fang

doi:10.1007/s10551-013-1979-5

Cited by 79 publications

(52 citation statements)

References 42 publications

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“…al., 2011), (Wu and Shen, 2013). Similar to this situation, it was also expected that there is a direct relationship between CSR activities with return on equity and return on assets (Flammer, 2015), (Haldar and Rahman, 2016), (Harjoto and Laksmana, 2016), , (Pai et. al., 2015), (Saeidi et.…”

Section: Nonperforming Loansmentioning

confidence: 68%

“…(2015) 136 different banks Regression It was determined that the biggest banks join CSR activities rather than smaller banks. Pai et. al.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The details of these variables were explained in table 3. (2015), Haldar and Rahman (2016), Harjoto and Laksmana (2016), Ioannou and Serafeim (2015), , Pai et. al.…”

Section: Variables Used In the Studymentioning

confidence: 99%

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Identifying the Factors Influence Turkish Deposit Banks to Join Corporate Social Responsibility Activities by Using Panel Probit Method

Yüksel

Özsarı

2017

IJFBS

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This study aims to determine the influencing factors of the banks to join corporate social responsibility activities. Within this scope, annual data of 23 deposit banks in Turkey for the periods between 2005 and 2015 was taken into the consideration. In addition to this situation, panel probit model was used in the analysis so as to achieve this objective. According to the results of the analysis, it was determined that there is a negative relationship between CSR activities and nonperforming loans ratio. This situation shows that banks do not prefer to make social responsibility activities in case of higher financial losses. In addition to this situation, it was also identified that there is a positive relationship between return on asset and corporate social responsibility activities of the banks. In other words, it can be understood that Turkish deposit banks, which have higher profitability, joint more CSR activities in comparison with others.

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Section: Nonperforming Loansmentioning

confidence: 68%

“…(2015) 136 different banks Regression It was determined that the biggest banks join CSR activities rather than smaller banks. Pai et. al.…”

Section: Literature Reviewmentioning

confidence: 99%

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Identifying the Factors Influence Turkish Deposit Banks to Join Corporate Social Responsibility Activities by Using Panel Probit Method

Yüksel

Özsarı

2017

IJFBS

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“…When consumer encounters a brand involved in CSR (2015), Pino et al (2016), Kim and Bae (2016), Boccia and Sarnacchiaro (2017), and Luffarelli and Awaysheh (2018) provide strong evidence to the above fact. Also, a considerable number of studies strongly provide evidence that CSR does not have a direct positive relationship with business outcome (Pai, Lai, Chiu, & Yang, 2015;Wong pitch et al, 2015;Wu & Lin, 2014). However, a consumer cuts across several stages in his purchase behavior, and the significant stages are the cognitive, affective, and cognitive components leading to purchase intention.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Kumar

Saha

Goswami³

et al. 2018

Corp Soc Responsibility Env

238

190

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Corporate social responsibility (CSR) is a well-touted term in management disciplines that connects the business goals and societal values. CSR is used as a strategic approach that gives competitive differentiation through coagulation of both business and overarching societal goals. Organizations believe that goodwill created by CSR activities bestows the strategic competitive advantage and sustainable development.The objective of the study is to measure the impact of CSR activities on purchase intention either directly or indirectly; for this purpose, the study has administered a structured questionnaire and collected responses from Indian citizens purchasing products from FMCG companies topping the CSR spending list and used structural equation modeling to validate the results. The findings suggest that customers process CSR details unconsciously and may not remember the explicit detail, but they are more likely to include the brand in the consideration set evokedby positive attitudes trailing behind.

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“…The purchasing is based on the brands and not on the firm. Therefore, with the samples of consumers and marketers responses, it is very comfortable to assume that the brand sells more than the company [21]. The consumer company then have a great brand equity in the industrial market due to their brand promotions.…”

Section: Resultsmentioning

confidence: 99%

The Value of Consumer Goods Brands in Industrial Markets

Elgebali¹

2017

JBMS

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Little facts are known about the value of consumer goods brands in the industrial market. Theories have tried explaining the value associated with the of consumer brand equity. The research paper is aimed at exploring whether the consumer goods brands have more equity that the exclusively professional brands. The experiment is tested among 211 sample respondents in the industrial market in Egypt. The study will evaluate the diverse consumers' opinion on the topic of research. The report also provides the methodology of the data collection and the analysis. An evaluation will be given to show the reliability of the method chosen for data collection. A brief literature review will be associated with the research to give the guideline and boundaries of the research. The results for the synthesized data will be carefully stated into detailed perspective. This will allow readers to comprehend effectively the content of the research. Lastly, a conclusion will be given on the same to show the overall stand of the research findings and how they are of importance to learners.

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Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution

Cited by 79 publications

References 42 publications

Identifying the Factors Influence Turkish Deposit Banks to Join Corporate Social Responsibility Activities by Using Panel Probit Method

Identifying the Factors Influence Turkish Deposit Banks to Join Corporate Social Responsibility Activities by Using Panel Probit Method

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

The Value of Consumer Goods Brands in Industrial Markets

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