Country of origin effect, brand image and retail management for the exploitation of ‘Made in Italy’ in China

Pucci, Tommaso; Simoni, Christian; Zanni, Lorenzo

doi:10.4337/9781781955611.00016

Cited by 3 publications

(4 citation statements)

References 29 publications

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“…This statement is in accordance with the statement which states that investors will give more value to the company by investing more in it (Sullivan, 2000). These results are also in accordance with the research by Cabrita & Bontis, (2008);Joshi et al, (2013); Nguyen & Vo, (2020); Petković & Đorđević, (2021); Pucci et al, (2015), and Wang, (2011) that found there is a significant influence of intellectual capital on the value of a company.…”

Section: ) Influence Between Profitability (Roe) Andsupporting

confidence: 92%

“…Research related to intellectual capital and firm value has begun to be widely conducted. These factors have been researched by Cabrita & Bontis, (2008);Joshi et al, (2013); Nguyen & Vo, (2020); Petković & Đorđević, (2021); Pucci et al, (2015), andWang, (2011), who all state the positive influence of intellectual capital on firm value. However, this is not in line with research by Bleoca, (2016) and Radjenović & Krstić, (2017) who mention that there is no influence between intellectual capital and firm value.…”

Section: Intellectual Capital and Firm Valuementioning

confidence: 99%

“…These elements describe how a company activates the value creation process which quickly becomes an input into investment decisions. In addition, the economic conditions transitioning from a manufacturing-based to a knowledge-based economy have significantly increased the role of intellectual capital in realizing a company's long-term goal, which in this case is to add firm value over time (Pucci et al, 2015). Thus, intellectual capital variables have become important things to consider for research into firm value.…”

Section: Intellectual Capital and Firm Valuementioning

confidence: 99%

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Role of Profitability, Business Risk, and Intellectual Capital in Increasing Firm Value

Pangestuti

Muktiyanto

Geraldina

et al. 2022

JIEB

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Introduction/Main Objectives: This research illustrates the importance of firm value, both to investors and companies. Investors assess that an increase in the value of a company indicates a positive view of the company's performance, which leads to an investment decision. Besides that, an increase in the value of the company can indicate that the company is getting closer to achieving its goal, namely increasing the welfare of its stakeholders. Background Issues: In recent years, there has been a decline in the value of firms in the mining sector due to various factors that have affected it, which has resulted in a decrease in the value of the shares in several of the sub-sectors, especially the coal mining and petroleum sub-sectors. Novelty: This study examines the business risk and intellectual capital that are typical of firms in the mining industry with the generalized moments’ methods. Research Methods: This research is a quantitative study that uses the generalized moments methods, where the robust least square test determines which model is more suitable for use in the research. The variables in this study consist of profitability, intellectual capital, and business risk, with variable controls being the gold price, exchange rate, and petroleum price. This study uses annual financial statements from mining companies that are listed on the Indonesia Stock Exchange. These statements include balance sheets and income statements. Finding/Results: These findings reveal that profitability, intellectual capital, and business risk affect the value of a company. Macroeconomic factors as the variable controls, namely gold prices, exchange rates, and petroleum prices, also affect the value of a company. Therefore, based on the research’s results, management must pay attention to internal factors or company micro factors (profitability, intellectual capital, and business risks) and macroeconomic factors (gold prices, exchange rates, and petroleum prices) to increase company value. This is because investors use these factors when making decisions to invest in the mining sector. Conclusion: There are several important factors that, in principle, increase the value of a company. These factors come from internal and external factors (macroeconomics). This article successfully demonstrates the importance of profitability, intellectual capital, and business risk in supporting firm value. The results also showed that the gold price, exchange rate, and the price of oil have an effect on the price of mining stocks, which are used to measure changes in the economy

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Section: ) Influence Between Profitability (Roe) Andsupporting

confidence: 92%

Section: Intellectual Capital and Firm Valuementioning

confidence: 99%

Section: Intellectual Capital and Firm Valuementioning

confidence: 99%

See 1 more Smart Citation

Role of Profitability, Business Risk, and Intellectual Capital in Increasing Firm Value

Pangestuti

Muktiyanto

Geraldina

et al. 2022

JIEB

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“…Previous studies on the topic have mainly distinguished between two dimensions of geographical indication: the country-of-origin (COO) (Andéhn et al 2015; Elliot and Cameron, 1994; Laroche et al , 2003; Papadopoulos and Heslop, 2003; Peterson and Jolibert, 1995; Schaefer, 1997; Roth and Romeo, 1992; Pucci et al , 2012) and the region-of-origin (ROO) (Atkin and Johnson, 2010; Atkin and Newton, 2012; Perrouty et al , 2006; Keown and Casey, 1995; Van Ittersum et al , 2003; Pucci et al , 2016). This distinction appears to be particularly appropriate for certain kinds of products that contain attributes linked to a well-defined ROO.…”

Section: Introductionmentioning

confidence: 99%

Place branding-exploring knowledge and positioning choices across national boundaries

Pucci

Casprini

Rabino

et al. 2017

BFJ

Self Cite

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Purpose The purpose of this paper is to examine the effects of the product-specific region-of-origin (ROO) and product-specific country-of-origin (COO) on the willingness to pay a premium price for a wine label designated as a superbrand by the Italian Government: the Chianti Classico. Design/methodology/approach The paper introduces the concept of “ROO-COO distance”, defined as the importance attributed to a product-specific ROO as compared to its COO. In order to better understand whether the construct “ROO-COO distance” influences the willingness to pay a premium price, the paper considers consumers’ cross-national differences and their knowledge, distinguishing among three types of knowledge: consumers’ subjective general product knowledge, consumers’ subjective country product knowledge and consumers’ regional product experience (PE). Four hypotheses were tested focussing on Chianti Classico – a premium wine – as related to its ROO and COO (Tuscany, Italy). The authors employed a sample of 4,254 consumers originating from New World countries (Australia, USA and Canada) and Old World countries (Germany, UK, Sweden and Belgium). Findings The findings confirm that a place-of-origin influence on price-related product evaluations is country specific. Furthermore, the moderating role of consumers’ subjective product knowledge and consumers’ region-related PEs differ across countries. The ROO-COO distance was found to positively affect only Old World consumers. It was established that respondents’ subjective country/product knowledge and consumers’ regional knowledge or PEs positively moderate this relationship. Originality/value The paper links the COO and ROO effects in a single framework and analyses it at the cross-national level, while also considering the moderating effect of consumer’s knowledge.

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Exploring the marriage between fashion and ‘Made in Italy’ and the key role of G.B. Giorgini

Lazzeretti

Oliva

2020

European Planning Studies

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Country of origin effect, brand image and retail management for the exploitation of ‘Made in Italy’ in China

Cited by 3 publications

References 29 publications

Role of Profitability, Business Risk, and Intellectual Capital in Increasing Firm Value

Role of Profitability, Business Risk, and Intellectual Capital in Increasing Firm Value

Place branding-exploring knowledge and positioning choices across national boundaries

Exploring the marriage between fashion and ‘Made in Italy’ and the key role of G.B. Giorgini

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