Coupling relationships and synergistic mechanisms between technology management capability and technological capability in product innovation: a simulation study

Wei, Weiwei; Liang, Zhou; Zhang, Qi; Zhang, Huandi

doi:10.1080/09537325.2020.1743261

Cited by 13 publications

(12 citation statements)

References 41 publications

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“…For instance, the research result from Tsai (2004) provides statistical evidence that TC is a significant determinant of a firm's performance. Other researchers, such as Camisón and Villar-López (2014), Ortega (2010) and Wu et al (2020) also proposed that the firm's TCs positively affect their competitive performance. Thus, through the philosophical view of RBV and TC to understand FMAC, this study posits that a firm can attain competitive marketing performance by identifying and determining the value of a firm's resources and TCs manifested by the HMDM and AAI.…”

Section: Theoretical Underpinning Hypotheses Development and Conceptu...mentioning

confidence: 99%

Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

Rahman

Hossain

Fattah

2021

JEIM

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PurposeFew well-documented studies have explained the importance of researching firms' marketing analytics capability (FMAC). In spite of its significance, there is scant attention to conceptualising and empirically investigating FMAC and its consequences in a data-driven business context. Thus, this study aims to develop and test a conceptual model that relates FMAC and its repercussions in the data-rich business environment.Design/methodology/approachThis study analysed the data from 250 managers amongst large and medium-sized manufacturing and service-intensive firms. Furthermore, this research performed an empirical study by using operationalised questionnaire survey method to verify the hypotheses and reach its theoretical and managerial implications. Structural equation modelling with maximum-likelihood estimation method was applied to verify the validity of the proposed research model.FindingsMultivariate analysis results show that FMAC significantly influences firms' competitive marketing performance (FCMP) with the presence of holistic marketing decision-making (HMDM) as a mediator. Moreover, adoption of artificial intelligence (AAI) enhances the relationship of FMAC-HMDM and FMAC-FCMP linkages.Practical implicationsThis study analyses how FMAC can enhance FCMP and contributes to resource-based views and technological capability theories. From a managerial perspective, guidelines are provided for marketers to adopt advance technologies, such as AI, to optimise FMAC and HMDM to achieve competitive marketing performance.Originality/valueBelieving that “how to be competitive in marketing performance under data-rich-environment”, this research is the first to use the data of a firm manager to facilitate the understanding of FMAC, which provides a new direction for improving marketing performance. In addition, HMDM and AAI are also proposed for firms to optimise FCMP.

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Section: Theoretical Underpinning Hypotheses Development and Conceptu...mentioning

confidence: 99%

Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

Rahman

Hossain

Fattah

2021

JEIM

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“…The studies reviewed highlight the key role of dynamic, technological, and platform capabilities in DT. In addition, our review underscores the negligence of technological capabilities in literature [4,5,32]. Hence, we assert that literature fails to develop a comprehensive understanding of DT that is, after all, enabled by digital technologies [128].…”

Section: Key Findingsmentioning

confidence: 92%

“…This nuanced understanding of capabilities and DT could improve decision-making on how managers could develop their managerial and technological capabilities. As shown in a study [32], the relationship between technology management capabilities and technology capabilities affects the overall performance of companies.…”

Section: Implications For Practicementioning

confidence: 95%

“…Yet focusing on dynamic capabilities alone is highly limiting, especially considering that DT is a process where digital technologies play a crucial role. Technological capabilities represent a firm's knowledge base and intellectual capital to ensure innovation [32,33]. The literature is full of studies assessing technological capability through a firm's patents since they represent knowledge the firm created [34,35].…”

Section: Digital Transformation and Capabilitiesmentioning

confidence: 99%

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Unraveling the capabilities that enable digital transformation: A data-driven methodology and the case of artificial intelligence

Çetindamar

Min

et al. 2021

Advanced Engineering Informatics

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Digital transformation (DT) is prevalent in businesses today. However, current studies to guide DT are mostly qualitative, resulting in a strong call for quantitative evidence of exactly what DT is and the capabilities needed to enable it successfully. With the aim of filling the gaps, this paper presents a novel bibliometric framework that unearths clues from scientific articles and patents. The framework incorporates the scientific evolutionary pathways and hierarchical topic tree to quantitatively identify the DT research topics' evolutionary patterns and hierarchies at play in DT research. Our results include a comprehensive definition of DT from the perspective of bibliometrics and a systematic categorization of the capabilities required to enable DT, distilled from over 10,179 academic papers on DT. To further yield practical insights on technological capabilities, the paper also includes a case study of 9,454 patents focusing on one of the emerging technologies -artificial intelligence (AI). We summarized the outcomes with a four-level AI capabilities model. The paper ends with a discussion on its contributions: presenting a quantitative account of the DT research, introducing a process based understanding of DT, offering a list of major capabilities enabling DT, and drawing the attention of managers to be aware of capabilities needed when undertaking their DT journey.

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“…Ambientes virtuais, de acesso sempre ativo, a qualquer hora, em qualquer lugar e de variados meios tecnológicos promovem a interação em redes cada vez mais intensas nas organizações (Chui & Chan, 2019). A evolução das tecnologias de informação e de comunicação (TIC) promoveu mudanças importantes na sociedade ao impulsionar o acesso direto das pessoas à informação e ao propiciar maior interação entre grupos de interesses no meio virtual, no qual tem migrado elementos relacionados ao consumo e à economia, introduzindo novos padrões de mercado e de organização produtiva das organizações (Chaves Júnior, 2017;Felstiner, 2011;Wu, Liang, & Zhang, 2020).…”

Section: Ambientes Digitais: Estratégias Laborais E Mercadológicasunclassified

COVID-19 e organizações: estratégias de enfrentamento para redução de impactos

Castro

Oliveira

Morais

et al. 2020

RPOT

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As organizações sofrem com os impactos socioeconômicos do cenário de crise global provocados pela pandemia de COVID-19. Nesse contexto é primordial adotar medidas objetivas para minimizar os reflexos nocivos dentro da gestão organizacional. Este estudo buscou identificar as principais estratégias para redução de impactos da COVID-19 nas organizações brasileiras. Trata-se de um ensaio teórico baseado em uma revisão de literatura, através de análise de artigos de bases a partir de dados nacionais e internacionais sobre a COVID-19, bem como investigação relacionada às experiências em pandemias anteriores, assim como a legislação brasileira vigente no período pandêmico. Considerando esse cenário de incertezas, sugere-se a adoção de estratégias para minimizar impactos desfavoráveis às atividades corporativas, tais como: comunicação eficiente; planejamento do trabalho; aprimoramento digital; tele-trabalho; adoção de medidas visando o bem-estar dos trabalhadores. Identificou-se a necessidade de planejamentos emergenciais para o enfrentamento da pandemia, incluindo: políticas empáticas, fornecimento de suporte para tele-trabalho e ações para adaptação e manutenção organizacional durante a crise.

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Coupling relationships and synergistic mechanisms between technology management capability and technological capability in product innovation: a simulation study

Cited by 13 publications

References 41 publications

Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

Unraveling the capabilities that enable digital transformation: A data-driven methodology and the case of artificial intelligence

COVID-19 e organizações: estratégias de enfrentamento para redução de impactos

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