Covid-19 Pandemi Sürecine Yönelik Kamu Spotlarının Etkinliği Üzerine Bir Araştırma

Abstract

This study examines the effectiveness of the communication strategies used in public media spots and addresses the discourses in digital media to ensure public sensitivity and influence public behaviors during the pandemic period and reveal the strategic importance of life balance in terms of communication perspective and motivation. For this purpose, research was conducted with open-ended questions and survey technique on 116 students studying at the Communication faculty. According to the research findings, it was found that public spots were seen as a positive motivation source in terms of focusing on protective behaviors, conveying positive information, taking corrective action role in eliminating anxiety and coping psychologically with the negativities during the pandemic period of the society. As a result of the research, the importance of empathy and emotion are taken into account while designing communication strategies. On the other hand, the power and effect of communicative applications in digital media and how society is involved in digital media's communicative behavior and how it affects public behavior in different ways are investigated. According to the findings, it is generally in a digital environment, harmful content for public health shared. The ability to manipulate information in digital environments, inefficient discussions, irrelevant issues, and responses to anger, frustration, stress, fear, insecurity, sarcasm, etc., is possible. It has been found that it has the potential to create many negative emotions.