2019
DOI: 10.2139/ssrn.3435532
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Creative Thinking and Its Influence on the Decision Making Process

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“…Business strategy includes the products or management policies that enhance competitive advantage in the business sector. 33 This study provided ways of increasing the value of business strategy to create a competitive advantage in organizations by making the customers consistently choose it over competitors. So to do a good business strategy focus on the defining your brand, knowing your competition, identifying customer preferences, identifying your personal preferences, strategies for gaining competitive advantage and remaining unique.…”
Section: Discussionmentioning
confidence: 99%
“…Business strategy includes the products or management policies that enhance competitive advantage in the business sector. 33 This study provided ways of increasing the value of business strategy to create a competitive advantage in organizations by making the customers consistently choose it over competitors. So to do a good business strategy focus on the defining your brand, knowing your competition, identifying customer preferences, identifying your personal preferences, strategies for gaining competitive advantage and remaining unique.…”
Section: Discussionmentioning
confidence: 99%