Creativity Forward: A Framework That Integrates Data Analysis Techniques to Foster Creativity Within the Creative Process in User Experience Contexts

Abstract

The latest technological advancements allow users to generate a large volume of data related to their experiences and needs. However, the absence of an advanced methodology that links the big data and the creative process prevents the effective use of the data and extracting all its potential and knowledge in this context, which is crucial in offering user-centred solutions. Incorporating data creatively and critically as design material can help us learn and understand user needs better. Therefore, design can bring deeper meaning to data, just as data can enhance design practice. Accordingly, this work raises a reflection on whether designers could appropriate the workflow of data science in order to integrate it into the research process in the creative process within a framework of user experience analysis. The proposed model: data-driven design model, enhances the exploratory design of problem space and assists in the creation of ideas during the conceptual design phase. In this way, this work offers an integrated vision, enhancing creativity in industrial design as an instrument for the achievement of the proper and necessary balance between intuition and reason, design, and science.

D³IKIT: data-driven design innovation kit

“…Data-driven design is the use of methods, approaches, and processes that leverage data to support the development of products and services (Lee and Ahmed-Kristensen, 2023). With the continuous growth of data and its significance throughout the entire product lifecycle (Tao et al, 2018), companies are confronted with the challenge of how to extract meaningful value from it (Speed et al, 2019;Lee, 2022). The effective utilization of the data for value creation are recognized as pivotal technological drivers for companies to sustain competitiveness and drive innovation opportunities (Chattopadhyay et al, 2017;Lee et al, 2018;Lee et al, 2022b).…”

The Analysis of Construct Validity of Indonesian Creativity Scale Using Rasch Model

“…Creativity provides many updates that are very helpful for individual life. Creative ideas emerge and even have a better impact on any sector (Chakrabarti & Bligh, 1994;Kowsar & Mukherjee, 2021;Quiñones-Gómez, 2021;Shah et al, 2003), and this is a tangible form that creativity is an ability that every individual must-have. In other words, individuals will continue to think about how to create something that can have a good influence on the quality of their lives, so creativity is the reason why ideas keep popping up in every aspect of life (Long & Henderson, 1965;Zosh et al, 2017).…”