Croatian Wine Tourism From the Winery Perspective: The Case of the Grand Cro

Hanžek, Matea; Sušić, Gordi

doi:10.31410/tmt.2019.669

Cited by 3 publications

(2 citation statements)

References 12 publications

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“…Hence, the use of analytical methods to verify the declared composition and origin is of high-interest both for wine producers and consumers (13,14). This is also increasingly recognized in Croatia (15)(16)(17)(18)(19), where viticulture and winemaking represent a significant economic activity, especially through the growing tourism industry (20).…”

Section: Introductionmentioning

confidence: 99%

Geographical Discrimination of Croatian Wines by Stable Isotope Ratios and Multielemental Composition Analysis

Leder

Petric

Jusup³

et al. 2021

Front. Nutr.

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The δ18O and δ13C (analyzed by isotope ratio mass spectrometry, IRMS) and concentration of 22 selected elements (analyzed by inductively coupled plasma—optical emission spectrometry, ICP-OES) in 190 Croatian microvinified and commercial wine samples from continental and coastal winegrowing areas and from three viticultural zones (B, CI, and CII) were measured to investigate whether multivariate statistical methods could provide the fingerprint for geographical origin determination. The highest power for discrimination of wines produced in Croatian winegrowing areas was achieved by general discriminant analysis (GDA) showing correct classification of 97.9% of all investigated samples, 100.0% of microvinified samples and 84.8% of commercial samples in the cross-validation matrix. The most significant markers for discrimination of coastal and continental areas found by GDA were δ18O and Co, followed by K, Rb, Sn, Li, and δ13C in descending order. GDA showed higher levels of correctly classified samples from three viticultural zones in Croatia if only microvinified samples were employed in the analysis (94.9%) than for all samples together (86.3%) or for commercial samples (66.1%) in the cross-validation matrix. The discrimination of viticultural zones B, CI, and CII in Croatia was achieved by δ18O, Co, Rb, Li, K, and Sn. The results obtained showed that the relationships between the isotopic ratios and concentrations of different considered elements combined with appropriate statistical model represent a powerful tool in discrimination of wines produced in different Croatian winegrowing areas.

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Section: Introductionmentioning

confidence: 99%

Geographical Discrimination of Croatian Wines by Stable Isotope Ratios and Multielemental Composition Analysis

Leder

Petric

Jusup³

et al. 2021

Front. Nutr.

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show abstract

“…Finally, Croatian Uplands as a region is closely connected to Zagreb (Croatian capital), with a variety of sorts such as Portugizac, Reisling, Sauvignon Blanc, Škrlet and others, with huge potential in further development of wine tourism closely connected to the capital city. All of the regions mentioned above started with the revival of their wine production at the end of the 20 th century with many examples showing existent potential for further wine tourism offer development, with still a long way to being recognized in the EU or global tourism map (Hanžek & Sušić, 2019). One of the ways how to further develop wine tourism products is an in-depth knowledge of wine tourist motivations to be able to appropriately approach different wine tourism product development.…”

Section: Wine Tourism In Croatiamentioning

confidence: 99%

Wine Tourism and Winescape Experiences in Croatia: Understanding Motivations of Generation Z Wine Tourists

Hanžek,

Sušić

2022

International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era

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This paper explores the importance of understanding the nature of wine tourist motivations. It examines perceptions, experiences, and expectations of winery visitors in Croatia, particularly focusing on the perspective of Generation Z as a generation cohort. Understanding Generation Z and their expectations of winery visits are very important in developing and adapting winery products that correspond with their needs and expectations, and thus positively influencing the increase of loyalty and returning visitations to the winery. The two separate focus groups were conducted, with altogether 17 participants who are all members of the Generation Z cohort groups from Croatia. The key findings of the paper show that in search for winery experiences members of the Generation Z cohort are not only in search for the inside winery experiences but are rather attracted by hedonic experiences evolving around something much wider - the winescape. Finally, research offers a scientific contribution to Generation Z's motivations for winery visits, and a practical contribution to wineries’ management, owners and entrepreneurs that can use findings in their further strategic management and marketing decisions.

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Image, satisfaction, and continued usage intention in wine tourism through digital content marketing

Perišić Prodan,

Čuić Tanković,

Ritossa

2024

WEP

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In the last decade, the rapid development of technology has increased the importance of the digital presence of service providers in wine tourism. The use of new digital technologies can help wine regions and service providers to improve the visitor experience and enhance the destination image. The purpose of this paper is to investigate the role of digital content marketing (DCM) in wine tourism and explore the importance of its dimensions on wine tourists’ perceived image, satisfaction and behavioural intentions. The paper is based on desk and field research. An analysis of previous research was conducted and a survey was formed based on the previous research. The empirical study was conducted with a sample of 241 Croatian respondents, who have visited wine cellars and wine events in Istria in the last 5 years. Hypothesis testing was conducted using partial least squares structural equation modelling (PLS-SEM). The research results showed that usefulness, entertainment and quality of digital content had a statistically significant influence on perceived image, while entertainment and quality of digital content were significant predictors of overall satisfaction of wine tourists. Furthermore, a positive influence of perceived image and overall satisfaction with digital content on intention to continue using it was found. The study contributes to the understanding of wine tourists’ behaviour in the digital environment and leads to implications that can be used for the development of digital marketing strategies to improve the wine tourism offer and to better respond to the contemporary demands of wine tourists.

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Croatian Wine Tourism From the Winery Perspective: The Case of the Grand Cro

Cited by 3 publications

References 12 publications

Geographical Discrimination of Croatian Wines by Stable Isotope Ratios and Multielemental Composition Analysis

Geographical Discrimination of Croatian Wines by Stable Isotope Ratios and Multielemental Composition Analysis

Wine Tourism and Winescape Experiences in Croatia: Understanding Motivations of Generation Z Wine Tourists

Image, satisfaction, and continued usage intention in wine tourism through digital content marketing

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