Cross-Cultural Management of International Corporations
Abstract: кандидат економічних наук, доцент кафедри міжнародного бізнесу Інституту міжнародних відносин Київського національного університету імені Тараса Шевченка Пилипенко Б.Г.
Search citation statements
Paper Sections
Citation Types
Year Published
Publication Types
Relationship
Authors
Journals
Cited by 3 publications
References 17 publications
Ecological Dominants in Cross-Cultural Communications of European Business: The Impact of the Green Deal
The subject of the study is the identification of cross-cultural features of European business under the influence of the implementation of the Green Deal as the main EU development strategy until 2025. Methodology. The research used general logical and theoretical methods of cognition. The method of analysis and synthesis was used to evaluate the components of intercultural competence for the successful development of eco-business in the EU. The method of analogy was used to find out what is similar and what is different in traditional and environmentally oriented business, which affects the specifics of cross-cultural communication. The theoretical method of generalisation is used to substantiate the content and essence of intercultural competence of environmental business. The method of system analysis was used to construct the author's conceptual model of the formation of intercultural competence of European environmental business. Purpose. The purpose of the article is to substantiate the peculiarities of environmental cross-cultural management in the activities of European business and the role of cross-cultural competencies in the success of European environmental companies, including Ukrainian business. Results. The article has proved the role of green growth as a dominant concept and concrete policy of the European Union, embodied in the strategy of the EU Green Deal Strategy (GDS). The main sectoral determinants of green growth, reflected in the Green Deal, are defined as forming the field of development of environmental business in the EU. It has been shown that this tendency affects the specifics of cross-cultural communication. The need to build effective cross-cultural communications in the European environmental business under the influence of the Green Deal determinants was analysed and addressed through the strategy of green cross-cultural management. Conclusion. European companies implementing eco-innovative developments are faced with expanding the range of cooperation with various partners, including in the multinational environment of creation, approval, implementation and monitoring of implementation effectiveness. The need to build effective intercultural communication in European eco-business under the influence of the determinants of the Green Deal, taking into account cultural differences in business relations and using the tools of effective intercultural management has been emphasised. The list of criteria for effective communication and structuring of relations in cross-cultural management was determined. The positive relationship between the integration of different cultures in EU enterprises and the growth of their competitiveness is emphasised. The prerequisites for the formation of sustainable cross-cultural competence of a business process participant are proved. Prospects for the development of "green" cross-cultural competences in the European business space are outlined. The cross-cultural competences of the European environmental business are considered from the point of view of ethnorelativism formation. The authors emphasize that intercultural communication in environmental business should take into account the peculiarities of national cultures, which make it understandable for everyone, as well as the values of the Green Planet, which is an objective unifying factor. The basic elements of the green intercultural management strategy for European business are proposed and the main obstacles to the implementation of such management mechanisms in the Ukrainian business environment are identified.
Ecological Dominants in Cross-Cultural Communications of European Business: The Impact of the Green Deal
The subject of the study is the identification of cross-cultural features of European business under the influence of the implementation of the Green Deal as the main EU development strategy until 2025. Methodology. The research used general logical and theoretical methods of cognition. The method of analysis and synthesis was used to evaluate the components of intercultural competence for the successful development of eco-business in the EU. The method of analogy was used to find out what is similar and what is different in traditional and environmentally oriented business, which affects the specifics of cross-cultural communication. The theoretical method of generalisation is used to substantiate the content and essence of intercultural competence of environmental business. The method of system analysis was used to construct the author's conceptual model of the formation of intercultural competence of European environmental business. Purpose. The purpose of the article is to substantiate the peculiarities of environmental cross-cultural management in the activities of European business and the role of cross-cultural competencies in the success of European environmental companies, including Ukrainian business. Results. The article has proved the role of green growth as a dominant concept and concrete policy of the European Union, embodied in the strategy of the EU Green Deal Strategy (GDS). The main sectoral determinants of green growth, reflected in the Green Deal, are defined as forming the field of development of environmental business in the EU. It has been shown that this tendency affects the specifics of cross-cultural communication. The need to build effective cross-cultural communications in the European environmental business under the influence of the Green Deal determinants was analysed and addressed through the strategy of green cross-cultural management. Conclusion. European companies implementing eco-innovative developments are faced with expanding the range of cooperation with various partners, including in the multinational environment of creation, approval, implementation and monitoring of implementation effectiveness. The need to build effective intercultural communication in European eco-business under the influence of the determinants of the Green Deal, taking into account cultural differences in business relations and using the tools of effective intercultural management has been emphasised. The list of criteria for effective communication and structuring of relations in cross-cultural management was determined. The positive relationship between the integration of different cultures in EU enterprises and the growth of their competitiveness is emphasised. The prerequisites for the formation of sustainable cross-cultural competence of a business process participant are proved. Prospects for the development of "green" cross-cultural competences in the European business space are outlined. The cross-cultural competences of the European environmental business are considered from the point of view of ethnorelativism formation. The authors emphasize that intercultural communication in environmental business should take into account the peculiarities of national cultures, which make it understandable for everyone, as well as the values of the Green Planet, which is an objective unifying factor. The basic elements of the green intercultural management strategy for European business are proposed and the main obstacles to the implementation of such management mechanisms in the Ukrainian business environment are identified.
Globalization and integration processes in international business have led to the fact that a multicultural team can be formed within one organization, and the company can present its product on the market of another country. And this is connected not only with the prospects of expanding the sales market but also with forming the image and brand. The study aims to determine the features and problems of cross-cultural management development in international business in current conditions. It was found that the number of enterprises that work with people from different backgrounds and cultures is constantly growing, partly solving security issues. These trends began to take shape during the pandemic and maintain upward momentum, mainly due to digitalization. The main problems of cross-cultural management development in international business have been studied, their grouping has been carried out, and measures to respond to their occurrence have been determined. In today's conditions, cross-cultural management is becoming more critical to international business success. To effectively use its approaches in practice, it is necessary to develop social skills, which should be more accessible to managers, employees, and multicultural team members. As a result of organizing effective cross-cultural communications, the goal should be to overcome employees' prejudices about other cultures. Also, effective cross-cultural management can be an excellent motivational measure for employees at work. With long-term working relationships with such enterprises, reducing or eradicating certain prejudices is advisable. Hence, everyone gets a fair chance to succeed based on their experience and contribution to the overall result. It was concluded that despite these identified problems, the use of principles and practices of cross-cultural management allows the company to gain a competitive advantage in the modern globalized economy, as well as to retain employees and increase their motivation and satisfaction from work performed. Keywords: cross-cultural management, development, international business, communications, success, skills, motivation
Rapid changes in internationalization are having a huge impact on how businesses operate and their work environments, connecting them with customers and colleagues around the world. This cross-cultural collaboration can promote the growth and development of corporations around the world, resulting in increased demand for a skilled, culturally diverse workforce. While there are many advantages and disadvantages to an intercultural workforce, this means that understanding the best way to manage the business of culturally diverse teams is more actual today than ever. The purpose of the paper is reflected in the formation of measures to improve the cross-cultural business interaction of Ukrainian enterprises in the context of expanding foreign economic relations. The world continues to retain a significant number of cultural differences. They become obstacles in the negotiation processes, the work of company employees. All this gives rise to problems of a cross-cultural nature (communication barriers of participants in business interaction, the inability of participants in negotiation processes with foreign partners or other areas of cross-cultural business interaction to use verbal and non-verbal means of communication in a timely and correct manner; leveling the importance of etic- and emic-elements in conditions of cross-cultural interaction; mistakes in interpreting the behavior of a partner in cross-cultural communication, etc.). As the result, the ways to solve existing problems at the enterprise were proposed as follows: the implementation of the cross-cultural management model at the enterprise in order to adapt its specialists to active business interaction in the foreign economic sphere, as well as the introduction of the concept of event management in order to improve methods and forms of cross-cultural business interaction of Ukrainian enterprises in terms of establishing new export-import operations.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
Contact Info
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Product
Resources
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.
