Crowdfunding Movies: A Business Model Analysis from Strategic Management Studies

Braet, Olivier; Spek, Sander; Pauwels, Caroline

doi:10.1007/978-3-319-71716-6_34

Cited by 1 publication

(2 citation statements)

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“…As a suggestion, the compositional use of crowdfunding and other financial instruments in the film industry may be further explored. FCPs could be combined with other financial approaches to promote the effectiveness of funding films (Braet et al, 2018). Fourth, this paper did not discuss the relationships between FC project initiators and contributors.…”

Section: Discussionmentioning

confidence: 99%

“…Respondents' perceived risk (PR) of FCP was also measured on a Likert scale (from Agree to Disagree) and includes (1) risk of misunderstanding (PR 1 ), as most people are not familiar with the operational mode of the equity-based or rewardbased projects in FCP; (2) privacy risks (PR 2 ), which evaluates the risk of exposing personal financial information shared in FCP; (3) credit risks (PR 3 ), as there is no guarantee for projects in FCP (Braet et al, 2018;Tekeo glu, 2015;Valanciene & Jegeleviciute, 2013). PR 1 , PR 2 , and PR 3 are formative indicators.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

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The study on the relationships among film fans’ willingness to pay by film crowdfunding and their influencing factors

Huang

2020

Economic Research-Ekonomska Istraživanja

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The present study examined the relationship between film fans' willingness to pay by film crowdfunding (WPFC) and the incentives of film crowdfunding (FC) in China, which include material and non-material rewards. Moreover, this paper examined the mediating effects of film fans' perceived conveniences and risks of film crowdfunding platforms (FCPs) and the moderating effect of fans' individual characteristics such as gender, age, monthly income, monthly investment, and monthly expenditure on watching movie on the relationship between WPFC and incentives of FC. An online questionnaire was developed to investigate film fans in China, and 505 valid reports from film fans with a monthly expenditure for movies higher than zero were included in the data analysis. Structural equation modeling showed that most Chinese fans tend to sponsor projects published in FCPs, and their WPFC were affected by perceived values of non-material feedback but not by perceived values of material feedbacks. Moreover, film fans' perceived risks of FCP have significant mediating effects on the relationship between WPFC and incentives of FC, whereas their perceived convenience of FCP did not have a significant mediating effect. Furthermore, film fans' gender, age, monthly income, monthly investment, and monthly expenditure for watching movies had a moderating impact on these relationships.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%