Crowdfunding Sustainability

María, Natalia; Otte, Pia Piroschka; Drozdova, Natalia

doi:10.1007/978-3-030-46309-0_17

Cited by 15 publications

(11 citation statements)

References 41 publications

(77 reference statements)

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“…On the other side, research suggests that besides backing self-efficacy empathy with the project, the owner plays an important role on the intention to support a project (Kuo et al 2020). As acting sustainably is playing a more important role for customers (Bernyte 2018), also the quantity of crowdfunding initiatives in this field is rising (Maehle et al 2020). For project owners developing or marketing a product or service for a good cause which has wide social impact rather than raising funds for internal causes, a crowdfunding campaign can be a useful option (Zeco and Propfe 2014).…”

Section: Crowdfunding and Retailmentioning

confidence: 99%

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Konhäusner

2021

JRFM

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Current research about crowdsourcing covers industries like food systems or logistics, leaving out the possible impact of crowdsourcing on sustainable retail. The debate about the sustainable impact of different industries is ongoing, especially discussing the adaption to the Sustainable Development Goals of the United Nations critically. This paper examines the influence of crowdsourcing on the sustainable aspects of retailing by applying a theoretical derivation as well as an empirical observation. After theoretically discussing the linkage between crowdfunding as a crowdsourcing category and sustainable retail utilizing a literature review, a theoretical framework employing the grounded theory approach is constructed. A total of 24 crowdfunding campaigns aiming at the market introduction of new products or services, each worth over 5 million USD funding volume and run on international crowdfunding platforms, have been taken into consideration. The outcome of the analysis is a theoretical framework presenting three different categories, in which successful crowdfunding campaigns impacting sustainable retail excel: sustainable economic behavior, sustainable community management and sustainable market adaptation. The derived model contributes to the theoretical discussion about the impact of crowdfunding and assists practitioners in reflecting about their approach and goal setting prior to and while crowdfunding.

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Section: Crowdfunding and Retailmentioning

confidence: 99%

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Konhäusner

2021

JRFM

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“…The rewards-based model uses a flexible financing model as a project can keep the money even if they have not reached a target amount. However, some projects also focus on sustainable economic growth mostly related to environmental protection and climate change [9]. The project owner used this business model to seek donations for a specific project and can give (often small) non-financial rewards in return.…”

Section: Reward-based Modelmentioning

confidence: 99%

“…A charity can create a personalized web page with information about the organization and the good causes it is working on, as well as buttons that allow visitors to donate to the charity or organize a fundraising campaign on its behalf. Additionally, charities can set up fundraising campaigns for specific purposes [9].…”

Section: Social/donation-based Modelmentioning

confidence: 99%

“…In the United States, the P2P lending acts as an arranger, distributor and approval authority for debt obligations -that is, a type of debt instrument that is not backed by real assets or collateral and is instead only backed by the overall creditworthiness and issuer reputation issued by projects that are hosted on the platform. In addition, P2P lending hosts a digital market for debenture related projects that have been successfully funded on a platform and users can exchange their investments with each other [9].…”

Section: Peer-to-peer Lending (P2p)mentioning

confidence: 99%

“…Maehle et al [9] emphasized the importance of the crowdfunding models in the European countries by stressing more on sustainabilityoriented crowdfunding platforms. They coined the essential roles of crowdfunding in moving towards a sustainable society and better access to adequate funding for the new ventures.…”

Section: Impacts Of Crowdfundingmentioning

confidence: 99%

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Common types of Crowdfunding Models, Related Concepts and Its Impact on Business: A Brief Literature Review

Wangchuk

2021

AJEBA

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Crowdfunding is one of the tactics of raising finance by asking a large number of people each for a small amount of money to support innovative business ideas like new projects via the internet through various models. However, how individuals demonstrate readiness or solicitation on strategic networks in a virtual environment is much less clear and there is no comprehensive overview of literature review on different crowdfunding models. The present review puts an attempt to address these gaps and explored the impacts and the foremost crowdfunding concepts like funder, project creator and platform. This is an independent article based on a bibliographic search conducted using electronic databases such as EBSCO, DOAJ, RESEARCH LIFE, EMBASE, and Google Scholar. The result disclosed that the most universally applicable models of crowdfunding websites are; the equity-based model, donation/social based, lending model, and reward-based model. Interestingly, the review revealed that the lending and rewards models are leading in terms of funds raised across the globe and mostly adopted by investors. It also indicated the rapid growth of crowdfunding is helping small and medium businesses to create job opportunities for young people despite an increasingly challenging environment and its negative impacts on business. Finally, the review recommends researching crowd-funding and the impact of social media in the changing modern technologies and the legality of crowd-funding platforms in various nations.

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Charitable versus commercial crowdfunding: Which is more successful on StartLab?

Svidroňová,

Kaščáková,

Muthová

2024

Journal of Philanthropy and Marketing

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Crowdfunding is currently one of the funding options for charitable non‐profit projects created by non‐governmental organizations (NGOs). This paper aims to analyse the charity projects created by NGOs and individuals on crowdfunding platforms and then compare them with commercial crowdfunding, emphasizing the success factors of charity campaigns. The data is from the crowdfunding portal StartLab from 2015 to 2022. The main methods are comparison, descriptive and correlation analysis concerning project categories and seasonality. From the investigation results, it can be concluded that charity projects are more successful in conducting crowdfunding campaigns than commercial projects. For practitioners, it might be of interest that the length of the campaign and seasonality significantly influence the project's success. In the case of Slovakia, it is recommended to set a shorter campaign and run it from October to December.

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Crowdfunding Sustainability

Cited by 15 publications

References 41 publications

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Common types of Crowdfunding Models, Related Concepts and Its Impact on Business: A Brief Literature Review

Charitable versus commercial crowdfunding: Which is more successful on StartLab?

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