“…Presently, tourists have been changing their traveling behaviors and they obviously regard more on the local communities, cultural heritage, clean and safety tourist destination, and environmental friendly (Popichit, Anuwichanont, Chuanchom, Serirat, & Mechinda, 2013). Cultural tourism helps to promote the way of life learning, the pride of community, the ethnic groups, and supports family-owned business in those areas (Bachleitner & Zins, 1999;Sudipta, Sarat, & Babu, 2010). In general, the poor and remote communities have plenty of intangible cultural resources including customs, folklore, and are sometimes located not far from the famous heritage sites whose culture can drive the sustainable tourism development.…”