Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia

Červová, Lenka; Vavrová, Jitka

doi:10.3390/economies9040178

Cited by 6 publications

(7 citation statements)

References 33 publications

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“…Sensory experience is an experience based on stimulation of the human senses that occurs when the consumer is in that place, where when the destination has a good sensory experience, the more it makes the customer more willing and willing to provide positive Tourist Equity. As research conducted by (Cervova & Vavrova, 2021), (Xu et al, 2020) and (Ibrahim Rashid, 2019) shows that Sensory Experience has a positive and significant effect on tourist equity. H2: Sensory Experience has a positive and significant effect on tourist equity.…”

Section: Effect Of Sensory Experience With Tourist Equitymentioning

confidence: 88%

“…So because of that, because tourists are willing to give good equity to the Huta Tinggi tourism village so that it makes a significant or P-Value of 0,021, it can be stated that with a will, it will give a good response to the Huta Tinggi tourism village. As research conducted by (Cervova & Vavrova, 2021), (Xu et al, 2020) and(Ibrahim Rashid, 2019) shows that Sensory Experience has a positive and significant effect on tourist equity.…”

Section: The Effect Sensory Experience On Tourist Equitymentioning

confidence: 90%

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What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

Juliana¹,

Hubner²,

Indra³

et al. 2023

J. Professional Business Review

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Purpose: This study was to test Sensory Experience Tourist Equity, Affective Experience, Tourist Delight, Cognitive, Behavioral Experience, Tourist Delight, Tourist Equity effect on Tourist Loyalty. Theoretically framework: The article is portraited various research which includes quantitative, and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic. Design/methodology/approach: This study are tourism tourists who have visited Huta Tinggi once a year. The sample in this study were 200 respondents using a purposive sampling technique with the criteria of tourists who had visited Huta Tinggi once a year. This research is a quantitative research with a survey method. The data collection tool in this study used a questionnaire. Data analysis using PLS-SEM. Findings: showed that Affective Experience had a positive and significant effect on Tourist Delight, Cognitive Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Sensory Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Social Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Loyalty, Tourist Equity has a positive and significant effect on Tourist Loyalty. Originality/value: This study provides empirical evidence and will be a useful guide for tourism in building more strategic destinations for tourists' enjoyment or tourist delight.

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Section: Effect Of Sensory Experience With Tourist Equitymentioning

confidence: 88%

Section: The Effect Sensory Experience On Tourist Equitymentioning

confidence: 90%

What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

Juliana¹,

Hubner²,

Indra³

et al. 2023

J. Professional Business Review

View full text Add to dashboard Cite

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“…An extract of this questionnaire can be found in Annex 1. It was administered in 2021 with the CAWI methodology (Cervova and Vavrova, 2021). All the businesses (50 operators) of the area, equally divided between hotels and bars/restaurants, participated in the survey but only 40 provided all the information requested.…”

Section: Methodsmentioning

confidence: 99%

Local food heritage in a mountain tourism destination: evidence from the Alagna Walser Green Paradise project

Beltramo

Bonadonna

Duglio

et al. 2023

BFJ

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PurposeThis paper aims at assessing the role of authenticity of local food in contributing to tourism as an ecosystem service in a small mountain tourism destination, i.e. Alagna Valsesia (North-West of Italy).Design/methodology/approachA mix method approach has been adopted. The research has been carried out by using both CAWI (Computer Assisted Web Interview) and PAPI (Paper And Pen Interview) methodologies for surveys on the accommodation facilities managers and tourists. In addition, an analysis of electronic word-of-mouth platforms (TripAdvisor and Google) was implemented to understand more in-depth the local foodservice.FindingsFindings show that Alagna Valsesia embodies its authenticity with the tradition of the local culture, characterised by natural heritage and Walser uses. Some tools are identified to improve the attractiveness of the tourist destination.Research limitations/implicationsThe main limitation of this study can be found in the study' application to a rather limited and geographically restricted area.Practical implicationsThe results provided by this study can help local policy-makers in driving local policies and public funds in implementing ecotourism based practices.Originality/valueAlthough the role of local food has been much studied in relation to the tourism sector, to the knowledge of the authors, this contribution represents a first attempt to analyse local food's role in terms of local food's crossover contribution to supporting cultural tourism.

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“…Consumer‐based brand equity (CBBE) has been defined as the differential effect of brand knowledge on consumer response to the brand's engagement activities (Cervova & Vavrova, 2021). Slaton et al (2020) suggested that CBBE is the outcome of brand awareness, perceived quality, brand association, brand image, and brand loyalty (Cornwell et al, 2023; Yoo et al, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

Arya

Sambyal

Sharma

et al. 2023

J of Consumer Behaviour

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Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid experience for the users. This paper aims to establish the role of a “gamification of marketing activities” and its influence on consumer‐based brand equity for intangible products (NFTs) in the Metaverse and examine the mediating role of consumers' brand engagement and brand love. To evaluate the conceptual model based on the cross‐cultural data from two emerging countries in Asia and Africa, the study followed a two‐stage, hybrid mechanism using PLS‐SEM and neural network modeling. This study provides insights into the Metaverse–a new taxonomy of technology, in the context of embodiment, presence of AVATAR, and interactivity in the virtual world, supported by the social exchange theory. This study also suggests practitioners focus on brand authenticity while projecting their brand in the Metaverse.

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Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia

Cited by 6 publications

References 33 publications

What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

Local food heritage in a mountain tourism destination: evidence from the Alagna Walser Green Paradise project

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

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