“…Following a review of relevant value perceptions in the product adoption domain (Sheth, Newman, & Gross, 1991;Sweeney & Soutar, 2001;Sweeney & Soutar, 1996;Wan, Wang, Zhang, & Cao, 2017) and on prior research on Information System, marketing and design fields (Burucuoglu & Erdogan, 2016;Pura, 2005;Wang, Liao, & Yang, 2013) six values are proposed as drivers of personal technologies adoption: functional, monetary, entertainment, social, epistemic and aesthetic value. This multidimensional perspective contends that the experience with a product engenders several consumption values (Holbrook, 1996;Holbrook, 1999;Kim, Joo, & Park, 2017;Ku, Chu, & Tseng, 2013;Omigie, Zo, & Rho, 2017;Wang et al, 2013) taking a step further from the bidimensional approach of TAM and the more traditional marketers perspective.…”