Customer segmentation: The concepts of trust, commitment and relationships

Marketing Mix Performance and Customer Relationship in Improving Trust of Indihome Customer: A Case From West Java Indonesia

“…Nina Kurnia Hikmawati, Sucherly, and Surachman Sumawihardja (2015) found that marketing relations and marketing mix had a significant effect on customer trust. Hulten (2007) stated that active customers are more relational, with high levels of trust and commitment, and passive customers are less relational.…”

Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea

“…From a further inspection of this table, it is clear that all the square roots of the AVEs are higher than 0.85, while the correlations among variables are lower than this threshold. The cut-off of 0.85 is suggested as a rule of thumb by prior research to analyze adequate discriminant validity (Hultén, 2007;Kline, 2011). In short, the results of these tests show the proposed measurement model has adequate discriminant validity.…”

A critical review of relationship marketing: Strategies to include community into marketing in development contexts

“…As a result of these differences, some markets are alien to organizations and darkening with the emphasis on dyadic interactions; it is necessary to evaluate and interpret from a different perspective and another frame of reference. Market segmentation on the geographical, demographic, psychographic and behavioral dimensions, has broken into customer segmentation, which refers to the trust, commitment, relationship and ongoing relationship over time (Hultén, 2007), fitting to relationship marketing orientation. But the community action requires including the concept of community, forces that affect it and social systems that integrate or surround it.…”