“…Research on B2B negotiations comprises an array of studies that explore negotiation behavior by sectors (e.g., Al-Khatib, Vollmers, and Liu 2007;Fleck, Volkema, and Pereira 2016;Sigurdardottir, Ujwary-Gil, and Candi 2018), by performance (e.g., Mintu-Wimsatt and Calantone 1996;Pullins et al 2000;Tellefsen 2006), within organizational teams (e.g., Smith and Barclay 1993;Tellefsen 2006); and with regard to organizational factors that influence the process (e.g., Michaels, Dubinsky, and Rich 1995;Katrichis 1998), power architecture (e.g., Balakrishnan, Patton, and Lewis 1993;Iyer and Villas-Boas 2003;Dukes, Gal-Or, and Srinivasan 2006), conflict or cooperation (e.g., Schurr and Ozanne, 1985;Strutton, Pelton, and Lumpkin 1993), cultural differences (e.g., Campbell et al 1988;Mintu-Wimsatt and Calantone 2000;Fang 2006), negotiation strategies (e.g., Graham et al 1988;Perdue and Summers 1991;Ganesan 1993), negotiation tactics (e.g., Alexander, Schul, and Babakus 1991;Volkema and Fleury 2002;Reid, Pullins, and Plank 2002;Sigurdardottir, Ujwary-Gil, and Candi 2018), and ethics, morals, and trust (e.g., Elahee and Brooks 2004;Al-Khatib, Vollmers, and Liu 2007).…”