We harness the photophysics of few-atom silver nanoclusters to create the first fluorophores capable of Optically Activated Delayed Fluorescence (OADF). In analogy with thermally activated delayed fluorescence, often resulting from oxygen- or collision-activated reverse intersystem crossing from triplet levels, this optically controllable/reactivated visible emission occurs with the same 2.2 ns fluorescence lifetime as produced with primary excitation alone, but is excited with near infrared light from either of two distinct, long-lived photopopulated dark states. In addition to faster ground state recovery under long-wavelength co-illumination, this “repumped” visible fluorescence occurs many microsceconds after visible excitation, and only when gated by secondary near IR excitation of ~1–100 microsecond lived dark excited states. By deciphering the Ag nanocluster photophysics, we demonstrate that OADF improves upon previous optical modulation schemes for near complete background rejection in fluorescence detection. Likely extensible to other fluorophores with photopopulatable excited dark states, OADF holds potential for drastically improving fluorescence signal recovery from high backgrounds.