“Database of the Week”: Successfully Promoting Business Databases to Faculty

Dugan, Mary

doi:10.1080/08963568.2011.556351

Cited by 8 publications

(8 citation statements)

References 8 publications

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“…Generally, library promotional efforts are the initiative in making the users aware of the current library update and development. [13] stated that promotion of library services and activities should include specific methods such as Web 2.0 applications. A Similar study by [14] also indicated that Web 2.0 are actively used in library promotion in Pakistan libraries.…”

Section: Promoting Library Servicesmentioning

confidence: 99%

Social Media Promotional Tools in Academic Library

Mustafa¹,

Zainuddin²,

Idris³

et al. 2016

IJCTE

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The web 2.0 applications such as Facebook and Twitter have been widely used by academic library as a new communication channel to gain the user feedback and insight towards their services and activities. This paper discussed the effectiveness of these two applications; Facebook and Twitter in promoting library services in one academic library with the research university status in Malaysia. This study reported the pilot study of the main research entitled "The effectiveness of Web 2.0 application in promoting library services in Malaysian research university libraries. The objectives of this study are: i) to identify the effect of these two applications in promoting the library services, and; ii) to identify the elements in Facebook and Twitter in promoting the library activities. The research question guiding this study are as follows; i) how frequent library Facebook and Twitter are used? And ii) What are the purpose of using Facebook and Twitter with the students? This study used quantitative method by using a questionnaire survey distributed to 50 students in one of the university libraries. The analysis is done thru simple Microsoft Excel to identify the percentage value. The findings indicated that Facebook provides the greatest impact as promotional tools, disseminating information, medium in answering user inquiries and provides instant feedback on the promotional initiatives. Finding in the elements in promoting found that forum and discussion are the most effective elements in Facebook. On the question of the purpose of using, information, communication is the most popular purpose in both applications. These research findings are useful to libraries and librarians in studying the impact gained by the libraries after embarking these two applications. This study also recommended that enhancement of library website design will provide better user experience in awareness of services and activities.

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Section: Promoting Library Servicesmentioning

confidence: 99%

Social Media Promotional Tools in Academic Library

Mustafa¹,

Zainuddin²,

Idris³

et al. 2016

IJCTE

View full text Add to dashboard Cite

show abstract

“…Collectively, the authors described several paths libraries might take with their marketing efforts, including handing out promotional materials, such as pens, pencils, and magnets (Brannon, 2007); displaying themed posters and panels for library resources, services, and collections (Empey & Black, 2005); and sending promotional e-mails to faculty (Dugan, 2011). The varied marketing paths reflect the different objectives libraries may have in undertaking marketing campaigns.…”

Section: Promoting Discoverymentioning

confidence: 99%

Promoting Discovery: Creating an In-Depth Library Marketing Campaign

Thorpe

Bowman

2013

Journal of Library Administration

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Abstract. This case study aims to describe how librarians at Indiana University Kokomo designed a marketing campaign to promote its discovery tool to undergraduate students during the Fall 2012 semester. The authors illustrate how, through the use of a coordinated marketing plan, librarians applied marketing principles to select a target audience, create promotional designs, organize events, and assess campaign effectiveness. The authors express how libraries can construct cost-effective yet comprehensive marketing campaigns, as well as learn from both unexpected successes and shortcomings of such projects. Ultimately, these takeaways can inform a library's future marketing endeavors.Keywords: marketing, promotion, discovery, discovery service, library services "About the Authors" Angie Thorpe received her MLS from Indiana University and her BA in English from the University of Wisconsin-Madison. Her research interests include discovery services, the marketing of e-resources, and using data to make collection and content decisions. She currently serves as the Digital User Experience Librarian at Indiana University Kokomo. She can be contacted at atthorpe@iuk.edu. (Vaughan, 2012). As a result, library users can use discovery services to simultaneously search full-text articles and multimedia databases, library catalogs, government document collections, and more with single search queries. Henrietta Thornton-Verma wrote in late 2011 that "Discovery services promise to enable all of a library's material -print and e-books, journal articles, streaming video, everything -to be uncovered through one search box" (p. 14). If the promise of discovery services is to be met, though, before libraries assess the effectiveness of these tools, they must first get the word out that they have these products.This article reports on a marketing campaign undertaken by the library faculty and staff at Indiana University (IU) Kokomo during the Fall 2012 semester. The intent of the marketing campaign was to increase awareness of the library's discovery service and officially brand the discovery service as EDS for the university community. Since IU Kokomo had not recently organized a marketing campaign to promote a specific electronic resource, the authors were also curious to observe the effects a targeted campaign might have on usage statistics for a chosen e-resource. The results of this promotional campaign would then be used to inform the planning and execution of future marketing efforts at the library. In broader strokes, the value of this article is to share how libraries -including small ones with limited resources both in terms of people, time, and funding -can design cost-effective yet still comprehensive marketing campaigns and then learn from both the successes and shortcomings of their projects. The authors' intent is to inspire other libraries to develop promotional campaigns and be unafraid to acknowledge the times when results fall short of expectations. Ultimately, there are positive takeaways from any project, which...

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“…Betz et al (2009) report on promoting the use of Scopus and Web of Science, to graduate students on campus. Dugan (2011) reports on an initiative to increase the awareness and usage of business databases available at Purdue University among faculty and graduate students, while Duke et al (2009), discussing a project on collaborating with students in marketing databases, found that student-generated surveys and marketing ideas proved useful. Often marketing efforts are linked to training sessions (Henderson et al,.…”

Section: In Terms Of Targeting Users -What Is Suggested In the Lis LImentioning

confidence: 99%

“…Often studies are limited to the use of products and services, or aligned with attempts to promote the use of products and library services (Smith, 2011). Inadequate use of databases is often ascribed to lack of awareness (Dugan, 2011). Betz et al (2009) report on promoting the use of Scopus and Web of Science, to graduate students on campus.…”

Section: In Terms Of Targeting Users -What Is Suggested In the Lis LImentioning

confidence: 99%

Targeting users in information provision – more than researchers, students and professionals

Fourie

2014

Library Hi Tech

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Purpose -A previous contribution (Fourie 2013) set the scenario for pursuing options to find a balance between information communication technology (ICT), information retrieval systems (IRS) such as databases, library catalogues, repositories, Google Scholar, digital libraries, portals, search engines and the users of these systems. This contribution pursues the issues by asking how information service providers can target their users. The emphasis is on making a difference, and to move beyond merely targeting researchers, post-graduate students and professionals such as doctors, chemists, and lawyers.Design/methodology/approach -The contribution will be written against the background of research from information behaviour, user studies and marketing.Findings -Information services and database producers mostly focus on post-graduate students, researchers and professionals. There is little support for under-graduate students and novices to a profession. Acknowledging preferences for Google and social media, more effort is required to gain the interest and loyalty of upcoming professionals -starting with under-graduate students.Originality/value -Although there are many publications on user studies and marketing in the Library and Information Science literature, this contribution aims to draw on new ways of targeting users, and to note new potential user groups.

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“Database of the Week”: Successfully Promoting Business Databases to Faculty

Cited by 8 publications

References 8 publications

Social Media Promotional Tools in Academic Library

Social Media Promotional Tools in Academic Library

Promoting Discovery: Creating an In-Depth Library Marketing Campaign

Targeting users in information provision – more than researchers, students and professionals

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