This paper will analyze the shaping of supposed Marian apparitions in Pesqueira, a Brazilian city located in Pernambuco, as part of a series of events related to the devotions to Our Lady representations in modern and contemporary periods. Based on the propositions of Cultural History, regional newspapers, ecclesiastical documents, and personal letters were used in order to understand the relation of these events to political, economic, and social issues of the first half of the 20th century. The analysis will suggest that the events in Pesqueira were connected to other religious representations, such as the apparitions in Lourdes (France) and Fatima (Portugal), reinforcing the image of the 20th century as the “golden century” of apparitions to members and followers of the Catholic Church. Therefore, this work highlights the central performance of ecclesiastics, scholars, and devotees in the shaping of new devotions and cults in a specific space in Latin America.