“…They showed that 82% of respondents chose option B, the option with certainty for $2,400 over option A, which provided a 99% probability to gain either $2,400 or $2,500. This is a perfect example of how risk will affect judgment errors and rationality, leading individuals not to maximize profits and potential gains (Steelandt, Broihanne, Romain, Thierry, & Dufour, ). Additionally, Tversky and Kahneman () extended their findings to demonstrate how this certainty effect is sensitive to how the question is framed.…”