Decoding willingness of Indian consumers to pay a premium on green products

Kirmani, Mohd Danish; Khan, Mohammed Naved

doi:10.1108/sajbs-11-2016-0091

Cited by 50 publications

(41 citation statements)

References 77 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The last hypothesis was validated ( H4 ; β = 0.218, t = 4.456 , p = 0.00) and suggested a positive impact of WTP on PIRC. This confirmed the results of the recent studies (Prakash and Pathak, 2017; Kirmani and Khan, 2018) which found that Indian consumers are willing to pay for products with low environmental impact. Therefore, it can be concluded that WTP positively influences PIRC.…”

Section: Discussionsupporting

confidence: 91%

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

Chaturvedi¹,

2020

View full text Add to dashboard Cite

Purpose The purpose of this study is to investigate the influence of environmental concern, perceived value, personal norms and willingness to pay on generation Z’s purchase intention for recycled clothing. Design/methodology/approach The data were collected from five Indian universities. A total of 497 usable responses were analyzed. Confirmatory factor analysis was used for examining the validity and reliability of the scales. Further, the structural equation modeling was used to assess the relationship among the constructs. Findings Findings suggested that willingness to pay, environmental concern, perceived value and personal norms influence generation Z’s purchase intention for recycled clothing. Willingness to pay, environmental concern and perceived value were major predictors of purchase intention for recycled clothing. Practical implications This study holds much importance to the marketers of recycled clothing as it provides useful insights for formulating the appropriate promotional strategies. The study also contributes to the consumer behavior literature by addressing the existing research gap. Originality/value Most of the studies existing in this area have focused on the manufacturing side only except few which explored the consumption side of recycled clothing. Hence, the current study is an attempt to fill this research gap.

show abstract

Section: Discussionsupporting

confidence: 91%

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

Chaturvedi¹,

2020

View full text Add to dashboard Cite

show abstract

“…Hence, environmental concern is considered as the adjusting variable in this study, in order to discuss the influence of environmental concern on innovation resistance. Previous studies have employed the contingent valuation method (CVM) to assess the benefits of green products [27][28][29]. Moreover, Costa et al [30] and Arega and Tadesse [31] suggested that consumers are likely to pay more for green products, with their willingness to consume green products depending on whether the willingness-to-pay (WTP) exceeds the price of the green products.…”

Section: Introductionmentioning

confidence: 99%

The Effects of Perceived Barriers on Innovation Resistance of Hydrogen-Electric Motorcycles

2018

View full text Add to dashboard Cite

As environmental awareness among the public gradually improves, it is predicted that the trend of green consumption will make green products enter the mainstream market. Hydrogen-electric motorcycles, with eco-friendly and energy-efficient characteristics, have great advantages for development. However, as a type of innovative product, hydrogen-electric motorcycles require further examination with regard to consumer acceptance and external variables of the products. In this study, consumer behavioral intention (BI) for the use of hydrogen-electric motorcycles and its influencing factors are discussed, using innovation resistance as the basis and environmental concern as the adjusting variable. Consumers' willingness-to-pay (WTP) for hydrogen-electric motorcycles is estimated using the contingent valuation method (CVM). The results found that (1) perception barriers, viz., usage barrier, value barrier, risk barrier, tradition barrier, and price barrier are statistically significant, whereas image barrier is not; (2) a high degree of environmental concern will reduce the consumers' innovation resistance to the hydrogen-electric motorcycles; (3) up to 94.79% of the respondents of the designed questionnaire suggested that the promotion of hydrogen-electric motorcycles requires a subsidy of 21.9% of the total price from the government. The mean WTP of consumers for the purchase of hydrogen-electric motorcycles is 10-15% higher than that of traditional motorcycles.

show abstract

“…(2015) observed that willingness differs across consumers and creates a gap between intention and actual behaviour. In addition to the organizational image, environmental knowledge and awareness, positive attitude and satisfaction from past purchases are identified as leading antecedents to consumers’ intention for future purchases (Kirmani & Khan, 2018). Consumers independently evaluate their perception and satisfaction (Nguyen, Nguyen, & Hoang, 2019; Nguyen, Nguyen, Nguyen, et al., 2019; Wu & Cheng, 2019), but instrumental values (Kautish & Sharma, 2018) also influence purchase intention.…”

Section: Results From Literature Reviewmentioning

confidence: 99%

Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda

Sharma

2021

Int J Consumer Studies

173

View full text Add to dashboard Cite

The study presents an overview of green marketing and the gap between attitude and actual purchase behaviour of consumers towards green products. A total of 232 studies have been analysed using a systematic review to develop a green purchase decision‐making model. A thematic analysis helped in the identification of three major themes namely; personal factors affecting green purchase; green purchase; and green marketing mix. The concern for eco‐environment, eco‐labelling, past experiences and perceived usefulness have been identified as major influencers of green consumer behaviour. Lack of environmental knowledge, price, perceived associated risks, organizational image, trust, and willingness to pay has been identified as barriers, creating a gap between attitude and actual purchase behaviour of consumers towards green products. On the basis of analysis, a green purchase decision model has been proposed and also potential areas of future research have been suggested.

show abstract

Decoding willingness of Indian consumers to pay a premium on green products

Cited by 50 publications

References 77 publications

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

The Effects of Perceived Barriers on Innovation Resistance of Hydrogen-Electric Motorcycles

Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda

Contact Info

Product

Resources

About