Depiction of Mental Illness in Film and Association with Financial and Critical Success

Kamal, Shaan; El-Gabalawy, Osama; Zhao, Nanyu; MacLeod, Jelena G.

doi:10.1101/2020.10.20.20215707

Cited by 2 publications

(4 citation statements)

References 4 publications

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“…Недавние исследования подтверждают именно двойственную роль критиков: они и влияют на кассовые сборы, и предсказывают их (Kamal et al, 2020). Этому противопоставляется утверждение, что влияние негативных отзывов со временем уменьшается (в отличие от позитивных), что скорее соответствует роли критиков именно как лидеров мнений (Khalid et al, 2020).…”

Section: теоретические подходы к проблемам потребительского выбора на...unclassified

Main consumer choice drivers for fi lm products in the Russian market

Gerasimenko,

Kheirbeik

2024

LEJ

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Film distribution market is a highly competitive one, which only emphasizes the need to optimize costs for the production and promotion of domestic films while increasing box office potential. The purpose of this research is to identify the primary choice drivers for movies in the movie theater in current market conditions as a required prerequisite for effective promotion. The results of a content analysis of open data tracker Cinema Viewer in 2021 allow us to identify several drivers defining the choice of moviegoers. They can be divided into two main categories: content elements and promotional elements. Among content elements, the most important are film's genre, plot, and cast. The most important promotional element is the trailer. Furthermore, two findings stand out among the results of this study, which require detailed research in the further works on the subject, as they can significantly influence the promotional strategies for film products in the Russian market. Firstly, the study showed that information itself, rather than its source, is more important for the viewer, which means that further optimization of marketing budgets is possible by reducing spending on most expensive platforms (primarily TV). Secondly, recommendations play just as important a role in the choice of film as advertising, which also makes it possible to optimize the marketing budget through social media marketing.

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Section: теоретические подходы к проблемам потребительского выбора на...unclassified

Main consumer choice drivers for fi lm products in the Russian market

Gerasimenko,

Kheirbeik

2024

LEJ

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“…According to Kamal, El-Gabalawy, Zhao, & MacLeod [4], the movie is an essential part of U.S. culture. In 2019, the domestic box office total exceeded $11 billion.…”

Section: Film Industrymentioning

confidence: 99%

“…Movies that Depict Mental Illnesses. From the film producers' and consumers' viewpoints, there is an increasing interest in depicting mental illnesses in films [4]. The average gross of films portraying mental disorders was generally more significant than the average gross of all films each year.…”

Section: Film Industrymentioning

confidence: 99%

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Analysis of Dissociative Identity Disorder Presented in Popular Movies and the Possible Impacts on Public Stereotypes

Chen¹

2022

Advances in Social Science, Education and Humanities Research

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Dissociative identity disorder (DID) is often presented in movies with the impression of danger, and its patients constantly acted as madness and crazy. With the rise of the internet, movies have become an essential communication channel, exerting a significant impact on people's understanding of the outside world. Thus, some scholars believe that movies may negatively influence people's impressions of DID since its figures have o ften been distorted. However, they failed to analyze in a more up-to-date and rigorous setting. Therefore, this study examined the connection between movies and DID, using questionnaires, movie analysis, and experiment in a more objective way. The paper concludes that DID is portrayed in distorted and biased ways in popular movies, and it influences the audiences to form and worsen the negative impressions toward DID and its patients, proving the expected hypothesis. Specifically, through movie analysis, the study found that movies still dramatize and associate the DID characters with violent behaviors, despite the movies give out some correct information in terms of the symptoms for DID. Moreover, by looking at the differences between pre-and post-screening surveys, people's impression of DID is generally negative. The willingness to get in touch with DID patients has gone down after watching DID-related movies. However, because the study only specifically examined nine participants in Dalton Academy, it is still a crucial task to extend such related research in a greater context, including a more diverse and generalizable population, further helping to understand and find ways to improve the social environment for DID patients and other mental disorders.

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Depiction of Mental Illness in Film and Association with Financial and Critical Success

Cited by 2 publications

References 4 publications

Main consumer choice drivers for fi lm products in the Russian market

Main consumer choice drivers for fi lm products in the Russian market

Analysis of Dissociative Identity Disorder Presented in Popular Movies and the Possible Impacts on Public Stereotypes

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