A general and efficient method for direct b-selective styrylation of BODIPYs has been developed based on Palladium(II)-catalyzed oxidative CÀH functionalization. The high b-regioselectivity was confirmed by X-ray analysis. The resulting dyes showed bathochromically shifted absorption and emission compared to that of the starting BODIPYs. This strategy, as a late-stage approach to rapidly assemble a diversity-oriented BODIPY library, provides a straightforward way to extend the conjugation of the BODIPY system at 2,6positions. arylation at 2,6-positions of BODIPY reported by You and Wu (Scheme 1a). [11c] Since Fujiwara's discovery of the direct olefination of benzene, [12] the regioselective palladium(II)-catalyzed direct alkenylation has been successfully applied in several (hetero)arenes. [13] Due to the higher reactivity of the 2,6-positions observed toward electrophilic substitution, [8d] we wondered that the direct oxidative styrylation of BODIPY may occur regioselectively at these positions. Herein, by taking advantage of the high electron density at 2,6-positions of BODIPY, we report a highly regioselective, direct bstyrylation of BODIPY chromophores with a variety of styrenes (Scheme 1c). The regioselectivity was confirmed by X-ray analysis. The amounts of monoand distyrylated products could be tuned by varying the ratio of the catalyst and oxidant. These resultant b-styryl substituted BODIPYs 1-3 show red-shift in both absorption and emission maximum in far-red to NIR region with large Stokes shifts.