Among the berries, strawberries are the most commercially produced and consumed and their production and consumption are increasing in the world due to their enthusiastic aroma, taste, and biochemical properties. Strawberry is belonging to the genus Fragaria, from the family Rosaceae. It is indicated that the homeland of the strawberry is South America (Chile). It is well-known that people living in Asia, Europe, and America commonly use the wild F. vesca. In other regions such as Japan, North China and Manchuria, Europe-Siberia, and America there are different ecogeographic zones where alternative species are clustered. Despite its origins in the Pacific Northwest region of North America, F. ananassa is now grown all over the world. Strawberry is one of the most widespread berry species grown in almost every country including high altitudes of tropical regions, and subtropical and temperate areas. In this chapter, we aimed to offer new perspectives on the future of strawberry cultivation techniques by analyzing recent academic studies on strawberry production.