Design and Promotion Strategy of Marketing Platform of Aquatic Auction based on Internet

Peng, Jianliang

doi:10.1016/j.phpro.2012.05.209

Cited by 4 publications

(2 citation statements)

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“…Matters regarding awareness of fish consumption give chances to improve the promotion of markets. Then, [42] stated that IT offers a better opportunity for China's aquaculture sector to assisting marketers to promote their product and gain more profit by means of the Internet, websites and online stores. Then again, [17] reported that websites are the most commonly used as a tool for promoting the fish products in India.…”

Section: Previous Studiesmentioning

confidence: 99%

Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Lubis¹,

Siregar²,

Lubis³

et al. 2019

Preprint

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The integration of Information Technology in fish marketing has become a neglected issue in North Sumatera, Indonesia. As located in the Malacca Strait and the Indian Ocean, the territorial waters of North Sumatra expect to bring many benefits to both community and government in the fisheries sector. Marketing as the part of a business to interact the producers and consumers is required to achieve optimal utilization in managing fisheries catches for marine products Marketing Mix as the tactical marketing tools can be applied into IT applications and tools. Promotion, Product, Place, Price, Process, People and Physical Evidence as the 7Ps of Marketing Mix has been touched by the fashion of this technology. This paper proposed five stages should carry out to fulfil an IT–integration fish marketing. Literature review and concepts regarding the relationship between IT tools and fish marketing are critically assessed.

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Section: Previous Studiesmentioning

confidence: 99%

Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Lubis¹,

Siregar²,

Lubis³

et al. 2019

Preprint

View full text Add to dashboard Cite

show abstract

“…Atliktas tyrimas, kurio rezultatas pateiktas 4 lente lėje, leido nustatyti, kad mokslininkai dirba skirtingo se IR srityse ir aktyviai atlieka tyrimus, kurių objektą veikia naujai atsirandančių technologijų ir vartotojų elgsenos pokyčiai, o tai ir leidžia atsirasti naujoms IR tyrimų sritims. Naujai šiuo laikotarpiu susiformavusios Virusinė rinkodara Swanepoel et al 2009;Yang et al 2010;Camarero, San José 2011;Kaplan, Haenlein 2011 Mobilioji rinkodara Gao et al 2013;Pescher et al 2014;Varnali, Toker 2010;Watson et al 2013;Sultan et al 2009;Shankar et al 2010 Atsiliepimų įtaka Park et al 2007;Chen et al 2011;Park, Lee 2009;Decker, Trusov 2010;Chandrashekaran et al 2010;Schindler, Decker 2013;Lin et al 2007;Tian 2013;Lin et al 2005; Lankomumo duomenų analizė Kwan et al 2005;Bucklin, Sismeiro 2009;Drèze, Zufryden 2004;Qiu et al 2005;Meiss et al 2008Personalizavimas Montgomery, Smith 2009 Prekės ženklo strategija Scott 2013; Asmussen et al 2013 Internetinio puslapio kokybės ir dizaino tyrimai, elementų analizė Baloglu, Pekcan 2006;Peng 2012;Woodlock 2005;Maurer, Cook 2011;Kim et al 2007;Neill, Richard 2012;Shin et al 2013;Schäfer, Kummer 2013 3 lentelė. Paieškos reikšminių žodžių metodu rezultatai Internetiniai dienoraščiai Lin, Huang 2006;Singh et al 2008;Onishi, Manchanda 2012 Technologijų valdymas …”

Section: Ir Sričių Tyrimo Metodika Ir Rezultatų Apibendrinimasunclassified