“…Moreover, the development of new product or services with a "WOW" factor will lead to customer delight. This can be achieved by considering internal and external VOCs such as Design for Manufacture, Design for Assembly, Design for Reliability, Design for Testability, Design for Service, Design for Quality, Design for Reusability, Design for Environment, Design for Inspectability, Design for Dimensional Control, Design for Material Logistics, Design for Storage and Distribution, Design for Maintainability, Design for Living Costs, Design for Profit, Design for Marketability, Design for Safety and Design for Human Factors during DFSS projects (Jenab et al, 2018;Maass and McNair, 2009). Also, tools such as Quality Function Deployment (QFD), Conjoint Analysis and so on can capture the customer needs, expectations and preferences.…”