“…In the post-industrial society, design has found increased space as a form of economic activity and an aid to management, not only thanks to the centrality of services that has made its capabilities appealing to companies, but also with a presence in diverse niches of the economy. For example, design is recognized for peculiar links with innovation, and in particular for a punctual and technical contribution to the innovation process in firms, either by innovation in meanings or in aesthetics and product definition (Mortati, 2015) (Utterback et al, 2007). In the new-networked order, designers are scaling up their practice to cover a role that sits further from the logics of function and aesthetic value, and to look more in-depth at the meaning of citizenship and its function in and for society through envisioning relevant new ways to produce goods, services, and even policy.…”