2018
DOI: 10.31866/2617-7951.1.2018.148140
|View full text |Cite
|
Sign up to set email alerts
|

Design of Advertising Image as a Component of Sociocultural State of Society

Abstract: The aim of the research is to investigate the connection of advertising image development with the socio-cultural situation in the Euro-American society, to reveal the features of its design as a visual communication. The methodology of the research consists in applying the empirical method, the analysis, the comparison and the generalization of European advertising products from the 1870's until the 2010's. This methodological approach allows us to comprehensively explore the advertising image on basis of whi… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Year Published

2020
2020
2020
2020

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
references
References 1 publication
0
0
0
Order By: Relevance