In view of the problems of long coating time, complicated manual operation, high multi-seed rate of coated seeds, low qualified rate, and low degree of automation of control equipment in traditional rotary coating machine, a new type of rotary coating machine was designed while using LabVIEW with a complete electric control system, which can effectively improve the speed and quality of coating. The system uses single-chip microcomputer as the lower computer, LabVIEW as the upper computer, and uses programming electronic control technology to set seed coating parameters in advance, precisely control each part and achieve precise supply. Batch supply of powder and liquid greatly improves the automation and intelligence of the operating system, improves the coating efficiency, reduces the multi-seed rate and the seedless rate, and increases the coating pass rate. In order to improve the coating quality and the supply accuracy of the coating machine, the error analysis and calibration test of the seed supply system, powder supply system and liquid supply system were carried out. After the test verification, the supply error was controlled within 2% to meet the demand for precise supply. The test results show that the pass rate of the seeds coated by the new rotary coating machine is increased by 15% to 20% compared with the seeds coated by the traditional manual coating.