Destinasyon Rekabetçilik Analizi: Kapadokya Bölgesi Örneği

Akin, Mehmet Halit; Öztürk, Yüksel; Karamustafa, Kurtuluş

doi:10.17123/atad.651245

Cited by 3 publications

(2 citation statements)

References 20 publications

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“…The factors that pose a threat to Mount Erciyes regarding sports tourism have been identified in order of priority as increasing competition, climate crisis, managerial issues, weak brand image, and shortage of qualified staff. As previously mentioned, technological developments in particular are globalizing destinations and putting them in an intensely competitive environment (Akın et al, 2020). Therefore, global competition is seen as an important threat to Mount Erciyes based on sports tourism.…”

Section: Conclusion and Recommendationsmentioning

confidence: 99%

“…Developments in information, communication, and transportation technologies have supported the tourism sector to reach a global extent (Akın et al, 2020). The strong development of the sector has brought many economic benefits and cultural exchanges, paving the way for the effective and efficient use of resources in the destination (Yang et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Mount Erciyes and sports tourism: A study to evaluate the current situation

ERDEM,

AKIN

2024

Journal of Multidisciplinary Academic Tourism

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In the changing and developing world, people's needs and requests have also begun to vary, and this situation has given the opportunity for the emergence of alternative tourism types on the basis of the tourism sector. Sports tourism, on the other hand, has emerged as an alternative tourism type that includes the active or passive participation of individual or group participants in different branches as a niche market. In this research, it is aimed to evaluate the potential of Mount Erciyes in terms of sports tourism and to present guiding knowledge for sector and public representatives. In this direction, prioritization was made with the SWOT analysis through interviews with fourteen stakeholders in the region, and then with the Analytical Hierarchy Process (AHP) method in line with the findings obtained. Accordingly, it has been determined that Mount Erciyes has strengths and opportunities such as accessibility and being in the Cappadocia Region, as well as weaknesses and threats such as insufficient infrastructure and increased competition. In addition, it has been seen that global competition is a threat to destination, but accessibility is the most important criteria to gain a competitive advantage.

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Section: Conclusion and Recommendationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Mount Erciyes and sports tourism: A study to evaluate the current situation

ERDEM,

AKIN

2024

Journal of Multidisciplinary Academic Tourism

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Determination of Factors Affecting Destination Competitiveness: A Survey in Ayvalık Destination

Gül

2022

Güncel Turizm Araştırmaları Dergisi

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Bir destinasyonun rekabet gücünü etkileyen çok sayıda bileşenler olabilmektedir. Çalışmada doğal, tarihi ve kültürel çekicilikler bakımından oldukça zengin olduğu düşünülen Ayvalık destinasyonunun rekabetçi özelliklerinin belirlenmesi amaçlanmıştır. Bu amaç doğrultusunda Ayvalık destinasyonunda faaliyet yürüten 11 turizm paydaşının görüşüne başvurulmuştur. Görüşmelerden elde edilen veriler, sıralı ölçek, betimsel ve içerik analizine tabi tutulmuştur. Araştırma sonucunda, Ayvalık destinasyonunun rekabetçilikteki en güçlü yönlerinin deniz, gastronomi ve tarihi mimari olduğu ortaya çıkmıştır. Paydaşların Ayvalık destinasyonunu gastronomi ve alternatif turizm çeşitliliği açısından rakiplerine kıyasla daha üstün buldukları, buna karşın tanıtım, hizmet kalitesi, paydaşlar arası iş birliği, müşteri kitlesi farklılığı, imaj, eğlence çeşitliliği, yerel yönetim desteği ve şehir planlaması açısından ise zayıf olarak değerlendirdikleri tespit edilmiştir. Ayrıca paydaşlar, destinasyonun rekabet gücünü arttıracak uzun vadeli planlar yapılamadığını, paydaşlar arası iş birliğinin yetersiz olduğunu ve destinasyondaki turizm potansiyelinin yeterince değerlendirilemediğini düşünmektedir. Sezon kısalığı ve belirsizlik ise işletmeleri zorlayan en önemli yapısal sorunlar olarak değerlendirilmektedir.

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SWOT Analysis and a Case Study at Kayseri Airport

Göv

2021

Cases on Digital Strategies and Management Issues in Modern Organizations

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In this study, Kayseri Airport, which operates under Dhmi in Kayseri, is discussed within the scope of SWOT analysis. As a result, the most powerful aspect of Kayseri Airport is its proximity to the city, and the weakest dimension of Kayseri Airport is the low frequency of flights during the daytime. The outstanding features of Kayseri Airport regarding the opportunities arising from the external environment are tourism potential of the city, transport modes supporting each other, investments around the airport, supporting civil aviation nationwide, development of trade volume of the city. The most important feature of Kayseri Airport regarding the threats arising from the external environment are that it is not seen as a direct departure/destination point for international flights and distorted construction around the airport land.

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Destinasyon Rekabetçilik Analizi: Kapadokya Bölgesi Örneği

Abstract: Uluslararası turizm hareketlerinin dünya ekonomisine doğrudan ve dolaylı etkileri sonucunda turizm sektörü küresel bir ekonomik güç haline gelmekte (Fuller 2013) ve sektörün sürekli büyüyen bir yapıya sahip olması nedeniyle destinas-

Cited by 3 publications

References 20 publications

Mount Erciyes and sports tourism: A study to evaluate the current situation

Mount Erciyes and sports tourism: A study to evaluate the current situation

Determination of Factors Affecting Destination Competitiveness: A Survey in Ayvalık Destination

SWOT Analysis and a Case Study at Kayseri Airport

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