PurposeThe aim of the study is to contribute to the body of knowledge with a different and richer approach, by evaluating the competitiveness of the Cappadocia Region, which has a culture-oriented single or limited product variety, with a comparative and holistic approach from the perspective of visitors and stakeholders.Design/methodology/approachThis research, designed on the basis of the Cappadocia Region to make original and rich contributions to the literature on destination competitiveness, has the characteristics of a field study based on collecting and analyzing raw data through scales. For this purpose, research was conducted with 401 visitors and 277 tourism stakeholders. Data was analyzed using t-tests to compare two groups and the two-way analysis of variance (ANOVA) to compare more than two groups. Cronbach's alpha analysis, nomological validity and a pilot test were conducted for validity and reliability. In addition, descriptive statistics and normality test were used in addition to the exploratory factor analyses.FindingsBecause of the research, it was seen that the competitiveness perceptions of the participants in the region differed and that the region has many strengths such as natural beauties, accommodation facilities and a positive image. However, it was determined that the competitiveness perceptions of visitors who have more touristic experiences in the region have increased in parallel with their touristic experiences. It was established that the competitiveness perceptions of the stakeholders who have comprehensive knowledge of the managerial problems and the destination competitiveness components of the region are generally lower than the visitors.Practical implicationsThis study provides some practical implications for touristic destinations based on the research area. In order for destinations to survive in a fierce competitive environment and strengthen their competitive position, it is very important to analyze and evaluate consumers' needs and requests correctly, reveal existing differences, and use resources effectively. In addition to strengthening the image of the destination and adopting a sustainable and innovative approach, the integrated tour programs that offer touristic activities in nearby cities can be diversified with nature and adventure activities.Originality/valueIt is seen that studies that have been conducted with a comparative and holistic approach with data obtained from both visitors and stakeholders are quite limited. In addition, most of these studies have been conducted on destinations that are widely preferred such as mass tourism but which are less competitive than alternative tourism examples. Therefore, this study has a broad perspective and strong implications for destination competitiveness.
Bu çalışmada, Türkiye'de turizm alanındaki liderlik araştırmalarını kapsayan doküman incelemesinin sonuçları sunulmaktadır. Araştırma kapsamında ele alınan ulusal hakemli dergilerde 2009-2015 yılları arasında yayınlanan çalışmalar, içerik analizine tabi tutularak, içerik ve yöntem açısından sınıflandırılmış ve liderlik yazınındaki genel eğilimler ve örüntüler belirlenmeye çalışılmıştır. Çalışmanın anahtar sözcükleri olan "turizm" ve "liderlik" Ulakbim Sosyal Bilimler Veritabanı, Asos Index ve Google Scholar arama motorunda taranmıştır ve 24 çalışmaya ulaşılmıştır. Çalışmalarda daha önce yönetim ve örgüt araştırmaları için tespit edilen törensel görgülcülük ve yöntemsel tekdüzelik eğiliminin varlığı belirlenmiş ve turizme özgü liderlik araştırmaları için öneriler sunulmuştur. Çalışmada, içerik ve yöntem incelemeleri için kapsayıcı bir yaklaşım önerilmektedir.
Uluslararası turizm hareketlerinin dünya ekonomisine doğrudan ve dolaylı etkileri sonucunda turizm sektörü küresel bir ekonomik güç haline gelmekte (Fuller 2013) ve sektörün sürekli büyüyen bir yapıya sahip olması nedeniyle destinas-
Uluslararası turizmin rekabetçiliğine sebep olan unsurların küresel ticaret teorileri kapsamında değerlendirmesi destinasyon rekabetçiliği modelleri ve köklerinin daha iyi anlaşılmasına katkı sağlayacaktır. Bu bağlamda çalışmanın temel amacı, uluslararası ticaretin ve işletmelerin rekabetçiliğe yönelmelerinin nedenlerini ortaya koyan uluslararası ticaret teorileri ile destinasyon rekabetçiliği modelleri arasındaki ilişkiyi değerlendirerek ilgili bilgi birikimine katkılar oluşturmaktır. Diğer bir ifadeyle bu çalışma, uluslararası ticaret teorilerinden destinasyon rekabetçiliği modellerine geçiş süreci üzerine kurgulanmıştır. Çalışma kapsamında, konuyla ilgili literatür taraması yapılmış, uluslararası ticaret teorileri ile destinasyon rekabetçiliği modelleri ayrıntılı olarak ele alınarak bütünsel olarak değerlendirilmiştir. Uluslararası ticaret teorilerinde geleneksel ve yeni yaklaşımların bazı noktalarda birbirleriyle çelişmeleri sonucunda destinasyon rekabetçiliği modellerine duyulan ihtiyacın ortaya çıktığı sonucuna varılmış, ayrıca uluslararası ticaret teorileri ile destinasyon rekabetçiliği 1
“Green computing” is an approach adopted to ensure the technological devices and byproducts used by businesses in their business processes cause the least harm to the environment. Green computing, which is a new concept for hospitality as well as for other sectors, increasingly attracts attention by researchers—especially due to the increase in the destruction of environmental factors in recent years and the importance of these factors for hospitality. However, in the body of knowledge, it is seen there is scant research on hospitality with green computing. Therefore, green computing that emerges with sustainability should be further researched, and green computing practices in hospitality should be evaluated. In light of this information, this chapter aimed to create a conceptual framework that is expected to have a widespread impact on the body of knowledge based on the current literature on the concepts of green computing.
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