Destination branding and overtourism

Séraphin, Hugues; Zaman, Mustafeed; Olver, Sharon; Bourliataux‐Lajoinie, Stéphane; Dosquet, Frédéric

doi:10.1016/j.jhtm.2018.11.003

Cited by 105 publications

(47 citation statements)

References 33 publications

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“…Though not a new phenomenon [22][23][24][25][26][27], overtourism has recently become a "buzzword", appearing in quite numerous scientific discourses, popular scientific presentations, or mass media, including news. Along with the growth of tourism popularity and hypermobility, the burning issue of "tourism saturation" [25] has emerged.…”

Section: Literature Reviewmentioning

confidence: 99%

“…This phenomenon is often discussed as it pertains to large urban agglomerations, such as Barcelona, Venice, or Berlin, whose residents openly protest against what they call "tourism flooding", "tourism invasion", or even "tourism pollution". In some tourist destinations, an unflattering atmosphere has aroused around tourists, which is referred to in scientific literature as "tourismophobia" [25,27,28].…”

Section: Literature Reviewmentioning

confidence: 99%

“…According to Séraphin et al [27], branding is a very important tool to prevent the effects of overtourism by creating the desired image of a given tourist destination, e.g., by "appealing to target audience's emotional aspirations" or educating tourists [27]. The question arises as to how many destination marketing organisations use this educative function of branding to induce desired behaviours in tourists.…”

Section: Literature Reviewmentioning

confidence: 99%

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How Overtourism Threatens Large Urban Areas: A Case Study of the City of Wrocław, Poland

et al. 2020

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Excessive tourist traffic concentration in cities of high tourist attractiveness often leads to overtourism, manifested, among others, by overcrowding in appealing areas and means of transport, rising prices, or degradation of natural and cultural resources. The effects of an excessive number of tourists include an unfavourable change in the local community's attitude towards tourists. The paper determines the extent and forms of overtourism symptoms in Wrocław, Poland. The research allowed for the identification of negative and positive effects of tourist traffic in Wrocław as perceived by three groups of respondents: experts, Wrocław residents: key experts from the scientific, administrative, planning, and business communities; people directly involved in tourist services; and students of tourism. The crucial part was direct research, conducted in November 2019 with a questionnaire technique. The results confirm symptoms of overtourism in Wrocław, but the threat is not significant. The article shows specific potential overtourism threat factors; the respondents' opinions did not significantly differ between the groups. The presented findings and conclusions may be useful in developing the tourism policy of this and other cities, especially regarding sustainable development of tourism and the potential threat imposed by overtourism. The methodology may be used in similar comparative studies in other cities.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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How Overtourism Threatens Large Urban Areas: A Case Study of the City of Wrocław, Poland

et al. 2020

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“…Garcia Hernandez et al [2] summarised the pressure indicators, the impacts and the response measures and found that when there is a significant impact of overload, the tourist experience is affected (negatively) and this is reflected in social media reviews [62], such as TripAdvisor. A possible measure to deal with overtourism is to apply smart solutions [2] or reposition the destination as a place of special tourism interest by focusing on a particular type of experience [63].…”

Section: Overtourismmentioning

confidence: 99%

From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona

et al. 2020

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In recent years, cities such as Venice, Dubrovnik, Paris and Barcelona have experienced an exponential increase in visitor numbers leading to episodes of tourismphobia by anti-tourism movements, or even the decline of the destination. Among other solutions, some destinations see film-induced tourism as a possible way of diversifying tourism supply and demand. Through the analysis of the locations of six thematic film routes in Barcelona compared to the same locations on the largest online travel review platform, TripAdvisor, it is concluded that, far from spreading out tourist flows, fiction-induced tourism in Barcelona has concentrated tourism at the main attractions of the city. Only a few exceptions of films with minor audiences lead tourists off the beaten track. Overall, this paper provides a set of recommendations, strategies and challenges for destination managers to help alleviate overtourism and to offer more sustainable tourism away from spots that attract mass tourism.

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“…The case of Mission Patrimoine, support the fact that the collaboration between the government, locals and tourism (triple helix), can be beneficial for each stakeholders and contribute to the creation of a theoretical and practical dialogical space. In other words, a space (Figure 4) that would create positive relationships between the three groups, what might prevent issues like tourismphobia and anti-tourism movements [4].…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Analysing the Mediating Effect of Heritage Between Locals and Visitors: An Exploratory Study Using Mission Patrimoine as a Case Study

et al. 2019

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The connection among firms and tourists within cultural tourism clusters (CTC) is particularly strong in historical and World Heritage Cities destinations due to the ability of these destinations to contribute to the development of social capital (SC). This ability is explained from the fact there is a strong connection between cultural heritage, identity and sense of belonging. In recent years the meaning of heritage has shifted from national to local importance, based on cultural value rather than on architectural or historical value. Therefore, the participation of local communities is essential in the heritage of sustainable tourism. This allows them not only to express their opinions, but also to actually take part in the processes of planning and management of heritage conservation. Local communities are those that are closely linked to cultural heritage. On the one hand, by applying an ambidextrous management approach to Mission Patrimoine (French lottery launched in 2018 aiming at generating revenue to restore build heritage) the French government has the opportunity to initiate a social capital (SC) initiative associating local stakeholders, namely the local government and the local population, and on the other hand, visitors or tourists. In this paper, a community-based heritage conceptual model is suggested to strengthen the identity sense and to combat the negative effects of tourism. Organisational ambidexterity has been identified as the most suitable approach, due to its ability to contribute to the development of a dialogical spaces. The findings of this research are going beyond the topic of heritage. They are relevant to any research related to sustainability.

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Destination branding and overtourism

Cited by 105 publications

References 33 publications

How Overtourism Threatens Large Urban Areas: A Case Study of the City of Wrocław, Poland

How Overtourism Threatens Large Urban Areas: A Case Study of the City of Wrocław, Poland

From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona

Analysing the Mediating Effect of Heritage Between Locals and Visitors: An Exploratory Study Using Mission Patrimoine as a Case Study

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