2013
DOI: 10.2139/ssrn.2511444
|View full text |Cite
|
Sign up to set email alerts
|

Detecting Inefficiently Managed Categories in a Retail Store

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2

Citation Types

0
2
0

Year Published

2015
2015
2022
2022

Publication Types

Select...
2

Relationship

0
2

Authors

Journals

citations
Cited by 2 publications
(2 citation statements)
references
References 42 publications
0
2
0
Order By: Relevance
“…Category management can be termed as a process that involves different product categories strategic business units and customizing them based on store catchment and customer preferences to satisfy customer needs (Nielsen,1992). Category management is the strategic management of grocery retail merchandise by category instead of the brand (Goic et at, 2013). A group of products is a category that has common consumer needs (Hofler, 1996).…”
Section: Introductionmentioning
confidence: 99%
“…Category management can be termed as a process that involves different product categories strategic business units and customizing them based on store catchment and customer preferences to satisfy customer needs (Nielsen,1992). Category management is the strategic management of grocery retail merchandise by category instead of the brand (Goic et at, 2013). A group of products is a category that has common consumer needs (Hofler, 1996).…”
Section: Introductionmentioning
confidence: 99%
“…Blattberg, 1995;Nielsen, 1992). CM is strategic management of grocery retail products by category rather than by brand (Goic et al, 2013;Kurtulus and Toktay, 2009;Nielsen, 1992). A category is a group of products that have a common consumer end use (Hofler, 1996), and the group is distinct, manageable and perceived by the consumer to be related and substitutable in meeting the needs of the consumer (Blattberg, 1995;Hogarth-Scott and Dapiran, 1997).…”
Section: Introductionmentioning
confidence: 99%