Determinants affecting purchase intention of halal products: an article review

Abstract

This study’s main objectives are to analyze the literature related to the factors influencing halal products' purchase intention and identify the literature gap for future study recommendations. The researchers evaluate the numerous assessed studies conducted in different countries. Halal products' major determinants in purchase intention are attitude, subjective norm, perceived behaviour control religiosity, halal awareness, and halal certification. Researchers have not examined factors such as price, exposure, place, halal supply chain, and advertising in their studies. Common theories used in previous literature are the Theory of Planned Behavior (TPB). One of the gaps for further research on halal products' purchase intention is the lack of research in the halal pharmaceutical, halal fashion, halal tourism, halal supply chain, and halal finance fields. In the future, the researcher may apply other theories that can be used to study purchase intention, such as theory consumption value or theory diffusion of innovation.

Effect of destination competitiveness attributes on tourists’ intention to visit halal tourism destination in Indonesia

“…This is a crucial aspect to consider when trying to affect tourists’ behavioral control, trust and perceived worth. Perceived behavioral control in this study can be seen in the context of how people can persistent in certain behavior (Battour, 2018; Fatmi et al , 2020). The attributes that consist of perceived behavioral control in this study include persistence to go even though the location is hard to reach, persistence to go even though the infrastructure is limited and persistence to go even though the cost is expensive.…”

Effects of religiosity, halal knowledge and halal certification on the intention of Muslims to use the halal vaccine during Covid-19 pandemic

“…El-Bassiouny (2016) explained that RE affects the intention of Muslim consumers, making them more selective in owning and using goods and services. The relationship between RE and ATTs or intention in buying or using goods and services has been researched considerably in recent years (Widyanto and Sitohang, 2020;Fatmi et al, 2020;Riptiono and Setyawati, 2019;Aksoy, 2019;Agarwala et al, 2018). Meanwhile, Barmania and Reiss (2020) mentioned that religious teachings that guide humans toward healthy living could prevent Covid-19.…”

“…Therefore, this study includes several important exogenous constructs to analyze the intentions of the Muslim community in Indonesia to use halal vaccines. The exogenous constructs consist of RE (Siala, 2013; El-bassiouny, 2016; Khan et al , 2017; Agarwala et al , 2018; Aksoy, 2019; Riptiono and Setyawati, 2019; Bukhari et al , 2020; Fatmi et al , 2020; Widyanto and Sitohang, 2020), halal knowledge (HK; Simanjuntak and Dewantara, 2014; Suki and Suki, 2018; Padmawati et al , 2019; Sudarsono and Nugrohowati, 2020; Abdullah, 2021), HC (Lada et al , 2009; Hussain et al , 2016; Jalil et al , 2018; Ahmed et al , 2018a; Sun et al , 2020; Widyanto and Sitohang, 2020) and product quality (Ambali and Bakar, 2013; Aziz and Chok, 2013; Hussin et al , 2013; Habibie and Donna, 2020).…”

Halal labelization, word of mouth and halal awareness on purchase decisions of pharmaceutical products (case study of Yogyakarta muslim students)

“…Muslim yang melihat label halal merasa lebih aman karena tahu bahannya aman. Mengingat UU Jaminan Produk Halal disahkan pada tahun 2014, produsen juga tidak bisa mengabaikan label halal pada produknya (Fatmi et al, 2020). Menurut penelitian Maulina et al, (2022), menyatakan bahwa logo halal MUI berpengaruh signifikan terhadap keputusan pembelian produk suplemen halal.…”