Determinants of Continuance Intention to Use Social Networking Sites SNS’s: Studying the Case of Facebook

Bataineh, Abdallah Q.; Al-Abdallah, Ghaith M.; Alkharabsheh, Abdelhameed M.

doi:10.5539/ijms.v7n4p121

Cited by 24 publications

(15 citation statements)

References 44 publications

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“…The results reiterated the previous studies that there is a strong direct relationship between perceived usefulness and intention of use (Cho and Sagynov, 2015). As evident from the results, women who found the blogs useful intended to use them again, supporting the claims of Bataineh et al (2015). Our findings are also supported by previous literature which suggests that whether blogs provide positive or negative eWOM, they are still useful in aiding users' decision process or affects their intentions to use the fashion blogs (Campbell et al, 2014;Saboo et al, 2015).…”

Section: Discussion Of Resultssupporting

confidence: 89%

“…Using fashion blogs assists in reinforcing the ideas suggested by the blog writers about what is being discussed, such as, for this particular study fashion reviews or discussions. Bataineh et al (2015) suggested the information provided on blogs can be expected to help in the perceived usefulness since if blogs seemed to be useful readers would intend to use them again to aid with making decisions. It is clear that the new eWOM platforms, such as fashion blogs and other social media, have transformed how consumers interact with brands and industries (Campbell et al, 2014).…”

Section: Perceived Usefulness and Intention To Usementioning

confidence: 99%

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The Effect of Fashion e-Blogs on Women’s Intention to Use

Foroudi

Nazarian

Aziz

2019

Digital and Social Media Marketing

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Section: Discussion Of Resultssupporting

confidence: 89%

Section: Perceived Usefulness and Intention To Usementioning

confidence: 99%

The Effect of Fashion e-Blogs on Women’s Intention to Use

Foroudi

Nazarian

Aziz

2019

Digital and Social Media Marketing

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“…Our findings with respect to the influence of SNs on the use of social media for political participation support a significant body of theoretical and empirical studies (Bataineh et al, 2015;Hasbullah et al, 2016;Kim et al, 2011;Peslak et al, 2012) regarding the importance of the role of SNs on the use of social media and other technologies, directly or indirectly. Bataineh et al (2015) for instance, found that that the strongest predictors, based on beta values, on both users' satisfaction and continuance intention to use social media is SNs. A person's SNs are determined by his or her perception that salient social referents think she/he should or should not perform a particular behaviour.…”

Section: Discussionsupporting

confidence: 74%

“…Given that SNs are strongly associated with behavioural intention and actual behaviour by many studies (e.g. Bataineh et al, 2015;Kim et al, 2011;Peslak et al, 2012;Taylor and Todd, 1995;Venkatesh and Davis, 2000), our research framework also suggests that SNs of Nigerian youths could influence their use of social media for political participation; hence, another hypothesis is proposed: H3: There is a significant relationship between SNs of the youths and the use of social media for political participation.…”

Section: Sns and Use Of Social Media For Political Participationmentioning

confidence: 77%

Use of Social Media for Political Participation by Youths

Omotayo

Folorunso

2020

JeDEM

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This study investigated use of social media for political participation among youths in Oyo state, Nigeria; specifically, the types of social media used for political participation, the types of political activities social media are used for, as well as factors influencing use of the media for political participation. Survey research design was adopted for the study. Data was collected through questionnaire from 322 youths in three Nigerian universities. Findings reveal that social media was highly used by the youths for political participation. Facebook (98.8%) was found to be the most used, followed by Whatsapp (93.8%), Instagram (60.2%), Twitter (55.3%), and Yahoo Messenger (50.9%) respectively. Majorly, the youths used social media to participate in political advocacy (95.3%), political campaigns (91.9%), communicating with politicians (90.7%), political discussions (87.3%), monitoring and reporting electoral malpractices (85.1%), public consultations (80.4%), joining interest groups that engage in lobbying (64.9%), blogging about political issues (64.9%), and writing letters to public officials (51.2%). Perceived usefulness, perceived ease of use, subjective norms, and computer self-efficacy significantly influence use of social media for political participation, which suggests that these factors could be considered when promoting use of social media for political participation among youths. Given the growing popularity and penetration of social media and the way they influence peoples’ lives, the empirical findings of this study add to understanding how and why social media use will function in motivating citizens to be involved in political activities.

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“…In addition, satisfaction has been regarded as a mediating variable in the relationship between perceived security/privacy and continuance intention [ 62 , 63 ]. Some researchers have proposed that satisfaction is a mediating variable for the relationship between trust and continuance intention [ 112 ]. Finally, another research group identified trust and satisfaction as two different mediating variables, each of which mediates the relationships between perceived security or perceived privacy and technology continuance intention [ 59 ].…”

Section: Hypothesis Development and Literature Reviewmentioning

confidence: 99%

Integrating an information systems success model with perceived privacy, perceived security, and trust: the moderating role of Facebook addiction

Maqableh

Hmoud

Jaradat

et al. 2021

Heliyon

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Purpose The purpose of this study is to investigate the influence of perceived security, perceived privacy, and satisfaction on Facebook user continuance intention. In addition, the serial multiple mediating effects of trust and satisfaction on the relationship between continuance intention and Facebook determinants are explored. This study also investigates the moderating role of Facebook addiction on the relationship between satisfaction and continuance intention. Design/methodology/approach To achieve the study aims, an online survey was conducted among university undergraduate students. Data were collected from 450 voluntary participants. The statistical analysis was performed using SPSS and PROCESS macro models. Findings The study results confirm that perceived privacy and satisfaction have significant impacts on Facebook continuance intention. The path analysis results confirm the full mediating roles of trust and satisfaction in the relationship between perceived security and continuance intention. Furthermore, the moderating role of Facebook addiction on the relationship between satisfaction and continuance intention is confirmed. Practical implications The results of this study offer insights to Facebook managers and policymakers regarding the treatment of and intervention in Facebook continuance intention. The results disclose the critical role of users' satisfaction and perceived privacy in influencing Facebook users' continuance intention for Facebook managers and policymakers. This confirms that Facebook managers and policymakers must maintain user privacy to increase the level of user satisfaction and continuance intention. Furthermore, they must ensure that the requisite security mechanisms are in place to increase user trust and satisfaction that influence users’ continuance intention. Originality/value This research integrated perceived privacy, perceived security, and trust with an Information System (IS) success model. This is the first study to investigate the serial mediating effects of trust and satisfaction on the determinants of Facebook continuance intention. The moderating effects of Facebook addiction on the relationship between satisfaction and continuance intention are also examined. The study results make important contributions to Facebook continuance intention research and advance scholarship into aspects of undergraduate students’ continuance intention in the context of Facebook.

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Determinants of Continuance Intention to Use Social Networking Sites SNS’s: Studying the Case of Facebook

Cited by 24 publications

References 44 publications

The Effect of Fashion e-Blogs on Women’s Intention to Use

The Effect of Fashion e-Blogs on Women’s Intention to Use

Use of Social Media for Political Participation by Youths

Integrating an information systems success model with perceived privacy, perceived security, and trust: the moderating role of Facebook addiction

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