“…In fact, different measures, corresponding to different typologies of tangible cultural heritage have been included in the empirical analysis by the literature intensifying the heterogeneity across studies. Among others, Di Lascio, Giannerini, Scorcu, and Candela (2011) include in their panel‐data analysis a variable related to temporary art exhibitions; Cuccia and Cellini (2007) use museums and monuments attendance in their time‐series analysis; Yang et al (2010) add the number of cultural areas as classified according to Chinese regulation to their gravity model; Pompili, Pisati, and Lorenzini (2019) use a proxy for cultural importance together with the number of museums in their spatial Durbin model, and several studies use the UNESCO World Heritage Sites classification (Groizard & Santana‐Gallego, 2018; Huang, Tsaur, & Yang, 2012; Ribaudo & Figini, 2016). Regarding the inclusion of UNESCO World Heritage Sites as a heritage‐related variable a different interpretation of the results is needed: the focus is shifted from the pure endowment of cultural heritage to its internationally recognized outstanding value (subsequent to a spontaneous candidacy) and visibility or on the impact of the labelling procedure.…”