2020
DOI: 10.5430/rwe.v11n6p25
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Determinants of Marketing Performance on Durian Product for Exporting: Study in South of Thailand

Abstract: Thailand is the major exporter of durian products worldwide. Durian is the most important fruit and it’s called the king of fruits in Thailand. The economy of Thailand majorly bases on the exporting of durian to other related countries. The major objective of this study to find out the determinants of marketing performance that affect the durian product exporting in the south of Thailand. Respondents of this study are employees working in exporting companies working in the south of Thailand. Data is collected … Show more

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“…Durian is the most popular seasonal fruit in Indonesia and Thailand (Cornelia et al, 2015;Yuniastuti et al, 2018). The economy of Thailand is majorly based on the exporting of durian to other related countries, including Indonesia (Sittisom et al, 2020).…”
Section: Consumer Behaviormentioning
confidence: 99%
“…Durian is the most popular seasonal fruit in Indonesia and Thailand (Cornelia et al, 2015;Yuniastuti et al, 2018). The economy of Thailand is majorly based on the exporting of durian to other related countries, including Indonesia (Sittisom et al, 2020).…”
Section: Consumer Behaviormentioning
confidence: 99%