Determinants of switching intention to cloud computing in large enterprises

Chang, Yu Wei; Hsu, Ping-Yu; Huang, Shih Hsiang; Chen, Jiahe

doi:10.1108/dta-12-2018-0104

Cited by 14 publications

(14 citation statements)

References 43 publications

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“…Lastly, this study also contributes methodologically, unlike previous studies which have applied SEM (Albashrawi & Motiwalla, 2020; Chang et al, 2020; Dey et al, 2020), which could only detect linear associations among the constructs. This study has gone a step ahead by applying the Artificial Intelligence tool ANN with deep architecture to cover the existing lacunas, that is, detecting both linear and non-linear associations among the studied variables.…”

Section: Implicationmentioning

confidence: 97%

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Abbasi

Rahim

et al. 2022

Sage Open

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In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify determinants of SMEs’ social media marketing adoption by considering the competitive industry as a moderator. Data were collected from 214 SMEs in Malaysia. Unlike extant literature, this study proposed a dual-stage analysis involving partial least squares (PLS) technique and artificial intelligence named deep artificial neural network (ANN). The application of deep ANN architecture is used to predict 91% of accuracy for the proposed model. The results showed that perceived relative advantage, perceived cost, top management support, perceived competitor pressure, and perceived vendor pressure have a significant impact on social media marketing adoption. Furthermore, the competitive industry moderates the effects of competitive pressure and customer pressure on social media marketing adoption. The results of the study extend the literature on social media marketing by illustrating the influence of technological, organizational, and environmental (TOE) factors on social media marketing adoption among SMEs concerning the extent of industry competition. The results of the study enable policymakers and managers of SMEs to understand the factors that influence social media marketing adoption in both competitive and non-competitive industries and invest effectively in digital marketing.

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Section: Implicationmentioning

confidence: 97%

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Abbasi

Rahim

et al. 2022

Sage Open

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“…Internet adoption was positively significant to gaining CA by firms in diverse sectors in Singapore (Teo and Pian, 2003). Chang et al (2019) found that cloud absorptive capacity and cloud usage positively and significantly influenced CA of firms. Hence, cloud ERP adoption can enable firms gain CA.…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 97%

“…As earlier explained, three unique factors of the TOE framework, FTM, TMSCM and GFS are selected as the contextual factors of cloud ERP Adoption based on prior studies' neglect of these crucial factors and Competitive advantage (CA) and organisational performance are the strategic consequences of cloud ERP adoption focused in this study, since studies have confirmed that they are the two dominant strategic benefits firms seek in IT adoption (Bruque-Camara et al, 2016;Chang, Hsu, Huang, and Chen, 2019;Lucia-Palacios et al, 2014;Shehat and Montash, 2019). These constructs are reviewed in the next section.…”

Section: Literature Review On Key Contextual Factors and Strategic Comentioning

confidence: 99%

“…The findings show that CA gained as a result of IT is achievable when hotels logically combine all existing technologies in the organisation in a way that generates synergy. A study found that cloud absorptive capacity and cloud usage positively and significantly influenced CA in diverse company sizes and industries internationally using online survey (Chang et al, 2019).…”

Section: Competitive Advantage (Ca)mentioning

confidence: 99%

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Contextual Factors and Strategic Consequences of Cloud Enterprise Resource Planning (ERP) Adoption in Malaysian Manufacturing SMEs: A Conceptual Framework

Jayeola¹,

Sidek²,

Rahman³

et al. 2020

IJEBA

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Purpose: The purpose of this study is to holistically investigate the interrelationships between key contextual factors of cloud ERP adoption and the strategic consequences of such adoption. Design/Methodology/Approach: The key contextual factors whose influences are explored on cloud ERP adoption are Feature task-match, (FTM); Top Management Support on Change Management (TMSCM) and Government Financial Support (GFS) while the strategic consequences of cloud ERP adoption investigated are competitive advantage (CA) and organisational performance. A conceptual framework grounded in Technology-Organisation-Environment (TOE) model, Task technology-fit (TTF) model and Resource-Based View (RBV) theory is developed for empirical validation that will involve a projected sample of 382 respondents of SMEs in Malaysia using PLS-SEM as main statistical analysis tool. Practical Implications: Practically, this study will guide SMEs' managers on cloud ERP selection that fits their firms' tasks, how to effectively deal with resistance to change occasioned by technology adoption and how effective GFS has been influencing cloud ERP adoption. In addition, SMEs managers stand to gain insight into how cloud ERP adoption can simultaneously and/or indirectly lead to competitive advantage and organisational performance as strategic benefits. Originality/Value: Investigation of a new variant key contextual factors critical for successful cloud ERP adoption and their subsequent impact on CA and organisational performance simultaneously and indirectly.

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“…Furthermore, there is little consensus on the specification of models. For instance, researchers modeled switching costs as (1) first-order multidimensional constructs e.g., [7,13], (2) a second-order formative construct with first-order reflective constructs, e.g., [42,54], and (3) a third-order with second-order formative dimensions with first-order reflective constructs [45]. Jarvis et al [50] and MacKenzie et al [49] suggest four criteria in determining model specification: causality direction, interchangeability, covariation, and nomological net.…”

Section: Model Specificationmentioning

confidence: 99%

A Conceptual Analysis of Switching Costs: Implications for Fitness Centers

2020

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In facing fierce competition, fitness centers have encountered challenges of generating long-term economic sustainability. The construct of switching costs, which has garnered considerable attention as a sustainable strategy, suffers from conceptual confusion in the literature, limiting the applicability of the concept to fitness centers. The purpose of the study is to conduct a conceptual analysis of switching costs, thereby clarifying conceptual confusion and providing implications for fitness centers. To achieve the purpose, a conceptual analysis method was adopted, in which 376 switching costs articles were analyzed. The results show that (1) several terms have been used individually and interchangeably, (2) there is no consensus on the definition, (3) both unidimensional and multidimensional conceptualizations have been used, (4) model specification has rarely been done, and (5) a paucity of studies have been conducted in the context of the sport industry. Overall, we highlight the conceptual weaknesses of previous switching costs research and offer several recommendations and approaches to scholars who are interested in this line of research. Furthermore, the conceptual analysis brings attention to the importance of conceptualization (e.g., choosing a term, defining a construct) and how conceptual confusion might impinge on future research in the marketing literature.

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Determinants of switching intention to cloud computing in large enterprises

Cited by 14 publications

References 43 publications

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Contextual Factors and Strategic Consequences of Cloud Enterprise Resource Planning (ERP) Adoption in Malaysian Manufacturing SMEs: A Conceptual Framework

A Conceptual Analysis of Switching Costs: Implications for Fitness Centers

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