“…Shaped by consumer perceptions of organisational expertise, credibility, reliability, and dependability, ability refers to whether consumers believe that an organisation is capable of delivering its promised offering (Jin, Line, & Merkebu, 2016). The importance of benevolence in shaping perceived trust emerges across various service domains, including restaurants (Jin et al, 2016), banks (Kantsperger & Kunz, 2010), destinations (Marinao Artigas et al, 2017), and airlines (Sirdeshmukh et al, 2002). Thus, while perceived ability shapes MTE, perceived benevolence can also influence consumption outcomes (Kantsperger & Kunz, 2010).…”