Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework

Abstract

Environmental deterioration brought about by consumers’ non-feasible utilization pattern is putting a pressure on the environment and is obstructing sustainable development. To hinder this impact and stimulate a more sustainable economic growth, one solution is to lessen or move utilization patterns from conventional products to eco-friendly products. The authors conducted a review study of green purchase behavioral research across the 6-year period from 2015 to 2021, identifying 108 studies that met our inclusion criteria. The current review distinguishes different pervasive facilitators, motives, and obstacles influencing consumers’ decision-making process towards environmentally friendly products, and it gives potential clarifications for contradictions found in green purchase behavior (GPB). The paper reveals the main determinants of consumer’s GPB, and as a result of the review, 212 variables that affect green purchase intention (GPI) were identified. Moreover, 135 determinants that influence GPB were recorded. In this way, besides contributing to the literature, it will assist policymakers in formulating and employing strategies to persuade eco-friendly purchasing, and it will give an opportunity for marketers to generate proper marketing strategies for drawing in clients and guaranteeing ideal sales.

An Exploratory Study of Consumers’ Knowledge and Attitudes about Lignin-Based Sunscreens and Bio-Based Skincare Products

“…Although the correlations were weak or modest at best, our results build on previous findings [21,23,[25][26][27][28][34][35][36] and show that knowledge, attitudes toward the environment and bio-based ingredients, past green purchasing behavior, and intention to buy green and lignin skincare are all positively related. However, contrary to our predictions, health consciousness had the weakest associations with sustainable purchasing behavior and intention to purchase and a non-significant relationship with knowledge and willingness to buy lignin-based sunscreens, suggesting that consumers may not perceive lignin-based sunscreens and other bio-based skincare products as healthier choices for them [31,32].…”

“…Health consciousness, which represents a person's awareness, concern, and willingness to do something about one's health [20], has also begun to attract attention as a potential determinant of greener consumption [21], as people perceive organic products as a healthier choice [22]. For instance, research has shown that people who are more conscious about both the environment and their own health are likelier to have a more positive attitude and purchase eco-friendly, organic, and self-protective products [23][24][25][26][27][28]. Literature focusing on green cosmetics and skincare products in particular shows similar results; concerns about the environment and human health predicted a more positive attitude towards green skincare, which in turn predicted purchase intention [21,29,30].…”

Influence of Publicity and Education and Environmental Values on the Green Consumption Behavior of Urban Residents in Tibet

“…Litvine and Wüstenhagen analyzed the behavioral factors directly influencing green purchases and highlighted that the role of willingness to pay is a major factor directly affecting green behavior [60]. Moreover, perceived simplicity and benefit certainty indirectly affect behavior by mediating intentions [61]. Barbarossa and Pastore considered that in a marketplace setting, green consumers tend to be more conscious of the price, quality, and lack of availability of green products [62].…”

Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru

“…Hasil temuan beberapa kajian sebelumnya menunjukkan bahwa terdapat beberapa aspek yang menentukan pergeseran pola konsumsi individu maupun masyarakat. Pergeseran pola konsumsi tersebut ditentukan oleh tujuan membeli produk (Wang & Chao, 2020;Eisend & Hermann, 2020), kemasan produk yang menarik (Chen et al, 2017;Wijekoon & Sabri, 2021), penampilan dan reputasi (Bilro & Loureiro, 2020), berdasarkan biaya dan bukan berdasarkan manfaat atau kegunaan (Bukhari et al, 2020), status sosial (Boström, 2020), dan kepercayaan diri (White et al, 2019;Pang et al, 2021).…”