Determination of Brand Loyalty in Telecommunication Industry: a Literatur Review

Ikramuddin,; Adam, Mulyadi; Sofyan, Hizir; Faisal, F.

doi:10.14419/ijet.v7i3.30.18155

Cited by 3 publications

(2 citation statements)

References 35 publications

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“…A study by Ikramuddin et al [39] has identified three determinants that can influence customer loyalty in the telecommunication industry. It is a service-providing industry that has rapidly grown over the past few years due to the use of mobile phones.…”

Section: Ahmed and Moosavimentioning

confidence: 99%

Framework for Enhancing Customer Loyalty of Telecommunication Companies in India: A Case of Reliance Jio Infocomm LTD

Vevere,

Singh,

Linina

2024

ETR

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Enhancing customer loyalty has become a significant concern for several organisations due to the increased competition in the industries. The Indian Telecommunication Industry has experienced a major shift after the launch of Reliance JIO. Many customers have been attracted to Reliance JIO, but it is important for this company to transform the existing customers into loyal customers. The objective of the research is to identify the factors that may increase the brand loyalty of the customer in this industry. To reach this objective the following tasks were set: (1) to research scientific literature on customer loyalty, in general, and in the sphere of telecommunications, in particular; (2) to work out research methodology; (3) to carry out empirical research and discuss results. The research question: What are the factors that can enhance the customer loyalty in the telecommunication industry? Data is collected via customer survey (n=250) and processed by SPSS. The main result of the research lies in the developed customer loyalty framework for telecommunication companies. Practical significance of results lies in recommendations how to enhance customer loyalty towards Reliance Jio Infocomm, Ltd.

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Section: Ahmed and Moosavimentioning

confidence: 99%

Framework for Enhancing Customer Loyalty of Telecommunication Companies in India: A Case of Reliance Jio Infocomm LTD

Vevere,

Singh,

Linina

2024

ETR

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“…The increasing competitiveness of MSMEs will directly or indirectly affect the performance of MSMEs. according to Ikramuddin, Adam, Sofyan, & Faisal, 2018) increasing customer loyalty to products and brands will improve business performance.…”

Section: Competitiveness Of Smesmentioning

confidence: 99%

Determinants of Msme Competitiveness in Aceh Province

Akhyar

Ikramuddin

Iis

et al. 2021

IJERLAS

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Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role of product innovation as a mediating variable in the indirect influence between the coaching program and capital on the competitiveness of micro, small and medium enterprises in Aceh. Study designs a Quantitative Research. This research was conducted on micro, small and medium enterprises (MSMEs) in Aceh Province, Indonesia. The population in this study were micro, small and medium enterprises (MSMEs). The research sample was determined by purposive sampling, with a sample size of 272 SMEs. While the data analysis tool usesStructural Equation Modeling (SEM) Amos to test the effect between exogenous variables and endogenous variables. Pdirect effect test found that capital has no effect on product innovation by -0.035, P-Value 0.754 (Not supported H1). Empowerment has a significant effect on product innovation by 0.249, p-value 0.030 (Supported H2). Capital has a significant effect on the competitiveness of SMEs by 0.220, p-vale 0.014 (Supported H3). Empowerment has a significant effect on MSME competitiveness by 0.542, and p-value 0.000 (Supported H4), and product innovation has a significant effect on MSME competitiveness by 0.274 and p-value 0.000 (supported H5). To test the indirect effect using the Sobel test calculator, it was found that product innovation variables were able to partially mediate the relationship between capital and empowerment on the competitiveness of SMEs. The results of the study indicate that the Empowerment and Product Innovation variables have a significant effect on the competitiveness of MSMEs both directly and indirectly, except for the Capital variable which is found to be insignificant to Product Innovation. Finally, the researcher concludes that the competitiveness of micro, small and medium enterprises in Aceh is determined by the factors of capital capability, empowerment program and product innovation.

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Application of Machine Learning in Predicting Customer Satisfaction of Telecom Service Providers

Joolfoo

Jugurnauth

Joolfoo

2022

2022 4th International Conference on Emerging Trends in Electrical, Electronic and Communications Engineering (ELECOM)

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Determination of Brand Loyalty in Telecommunication Industry: a Literatur Review

Cited by 3 publications

References 35 publications

Framework for Enhancing Customer Loyalty of Telecommunication Companies in India: A Case of Reliance Jio Infocomm LTD

Framework for Enhancing Customer Loyalty of Telecommunication Companies in India: A Case of Reliance Jio Infocomm LTD

Determinants of Msme Competitiveness in Aceh Province

Application of Machine Learning in Predicting Customer Satisfaction of Telecom Service Providers

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