Motivation of stigmatized group members to perform on status-relevant 'outgroup' dimensions can be impaired after ingroup failure. Three experiments examined whether social creativity by valuing ingroup dimensions (dimensions on which an ingroup outperforms an outgroup) can increase motivation and performance on outgroup dimensions. It was hypothesized that under high social identity threat, motivation on the outgroup dimension would benefit from valuing an ingroup dimension. Experiments 1 and 2 show that when social identity threat is increased, low status group members who personally value ingroup dimensions show higher motivation to perform on the outgroup dimension. Experiment 3 shows that the induction of high contextual value of both ingroup and outgroup dimensions improves low status group members' well-being and motivated performance on the outgroup dimension. Copyright # 2006 John Wiley & Sons, Ltd.When members of a devalued group are outperformed by a higher status outgroup on important statusdefining dimensions, social identity theory proposes that they can reduce social identity threat by valuing alternative dimensions on which intergroup comparison is more positive (a form of 'social creativity, ' Lemaine, 1974;Tajfel & Turner, 1986). For instance, women who perceive that men outperform them in their mathematical ability can claim superiority in terms of verbal skills, a dimension on which women stereotypically outperform men. This focus on alternative dimensions is usually viewed as a cognitive rather than a behavioral strategy (Van Knippenberg & Ellemers, 1990). It is expected to improve the perception that low status group members have of their group and is seen to increase well-being without addressing the actual status difference between groups (Crocker & Major, 1989;Mummendey & Schreiber, 1984;Spears & Manstead, 1989;Wright, 2001). However, we propose that social creativity (by valuing alternative dimensions) can 'strike back.' That is, attaching value to an alternative ingroup dimension not only benefits stigmatized group members' well-being, but also stimulates individual group members' motivated performance on dimensions on which the group has low status. In three experiments, we examined whether valuing an alternative dimension in addition to a status-defining dimension enhanced individual low status group members' statusimprovement behavior.European Journal of Social Psychology Eur. J. Soc. Psychol. 37, 470-493 (2007) Published online 23
ADVANTAGES AND DISADVANTAGES OF SOCIAL CREATIVITYVan Knippenberg and Ellemers (1990) introduced the term 'social cooperation' to describe a situation in which groups claim superiority on one dimension, while acknowledging the outgroup's superiority on another dimension. In this paper, we use the term ingroup dimensions to refer to alternative dimensions that are identified by devalued groups to enhance social identity. We use the term outgroup dimensions to refer to dimensions on which the high status group's superior standing is based. Alth...