Developing Competitive Strategies Based on SWOT Analysis in Porter s Five Forces Model by DANP

Abstract

In such a competitive business area, companies which are especially pioneers in the sector try to develop sustainable and competitive strategies to retain their positions in the market. In this purpose, in literature many theories have been developed. Because each of those strategies have their own strong and weak sides, developing new strategical analyses keeps on. In this research an integrated model of SWOT (StrengthsWeakness-Opportunities-Threats) Analysis and Porter's Five Forces Model has been used to develop a competitive strategy model for a business firm in food sector by DEMATEL (Decision Making Trial and Evaluation Laboratory) and ANP (Analytic Network Process) techniques. Based on results, in regards of relative important items those are related to strengths and opportunities in competitors force which have considerable weights in the global weights table, maxi-maxi type competitive strategies have been developed for the company.

Perencanaan Strategi Sistem Informasi pada PT Indonesia Stanley Electric dengan Pendekatan Ward & Peppard

“…Analisis bisnis eksternal digunakan untuk mengetahui keadaan dan kondisi lingkungan luar perusahaan mempengaruhi perkembangan dan operasi perusahaan. Penulis menggunakan dua tools dalam menganalisis yaitu: analisis PESTEL dan analisis Porter's Five Forces Forces [8].…”

Método de modelado conceptual de procesos de negocio a niveles ontológico y situado con alcance de arquitectura empresarial

“…Como resultado de consultar fuentes explícitas y tácitas, se obtiene un volumen de información que debe ser analizado. Para ello pueden utilizarse herramientas de análisis que permitan sintetizar la información proveniente de las diversas fuentes, tales como: Fuerzas de Porter [38], Matriz DAFO [39], AMFE [40], entre otras.…”