“…Based on the prior measures and definitions of self-efficacy, this study conceptually defines “self-efficacy in data mining and analysis” as an individual’s judgment of his or her ability to successfully execute data mining and analysis. The initial instrument, which consisted of 28 items, was developed based on the review of the literature on skills and abilities for executing data mining and analysis ( Fayyad et al, 1996 ; Chung and Gray, 1999 ; Mitchell, 1999 ; Chapman et al, 2000 ; Feelders et al, 2000 ; Liao, 2008 ; Han et al, 2011 ; Tufféry, 2011 ; McCormick et al, 2013 ; Singhal and Jena, 2013 ; Abbott, 2014 ; Jian and Hsu, 2014 ; Xue, 2014 ; Marvin, 2016 ; Salcedo and McCormick, 2017 ; Struhl, 2017 ; Chang and Kung, 2019 ; Liao and Wen, 2019 ; Wang, 2019 ; Wang Y. S. et al, 2019 ) and expert experience. Three global items for measuring perceived overall self-efficacy were added to serve as a criterion.…”