Development of a Sustainable Competitive Advantage Model Based On Balanced Scorecard

Abstract

Nowadays organizations turn to any standard procedure to gain a competitive advantage. If sustainable, competitive advantage can bring about benefit to the organization. The aim of the present study was to introduce competitive advantage as well as to assess the impacts of the balanced scorecard as a means to measure the performance of organizations. The population under study included employees of organizations affiliated to the Social Security Department in North Khorasan Province, of whom a total number of 120 employees were selected as the participants in the research sample. Two researcher-made questionnaires with a 5-point Likert scale were used to measure the competitive advantage and the balanced scorecard. Besides, Cronbach's alpha coefficient was used to measure the reliability of the instruments that was equal to 0.74 and 0.79 for competitive advantage and the balanced scorecard, respectively. The data analysis was performed using the structural equation modeling and the results indicated the significant and positive impact of the implementation of the balanced scorecard on the sustainable competitive advantage.

The Influence of Marketing Intelligence on Business Competitive Advantage (A Study of Diamond Bank Plc)

“…Also, the second hypothesis which states that there is no significant relationship between competitor's sales data and business competitive advantage, the study found out that competitor's sales data is significantly related to business competitive advantage. This result is line with the findings of Hakkak and Ghodsi (2015) which indicated that there is a significant and positive impact of the implementation of the competitors' sales record and balanced scorecard on the sustainable competitive advantage.…”

“…The impact of competition in the business environment has compelled many organizations to turn around and start scanning the environment for information, so as to have competitive edge over other similar organization within the industry. Hakkak and Ghodsi (2015) in their research conducted to introduce competitive advantage as well as to assess the impacts of the balanced scorecard as a means to measure the performance of organizations. 120 employees of the organizations affiliated to the social security department in North Khorasan Province were selected as the participants in the research.…”

The Successive Impact of the Green Organizational Strategies and Green Innovation in Enhancing the Sustainable Competitive Advantage

“…Despite all that, Porter did not provide a definition of sustainable competitive advantage. In 1991, Barney introduced the closest definition of sustainable competitive advantage such as the continuity in benefits and applying strategies that create unique value where other competitors cannot imitate as it becomes unique and exclusive to the company [25]. Dickson (1992) and Hamel and Prahalad (1989) discussed how companies need to create new merits that keep them in the front and advance in comparison with other competing companies and also to search for ways for distinction [26].…”

Proposed Conceptual model for Business Intelligence Tools on Business Sustainability

“…In spite of the fact that the particular issues announced identifying with the Italian setting, it tends to have contended that they are sensibly illustrative of most Western markets. Furthermore, [14] demonstrate the information examination was performed utilizing the basic condition displaying and the outcomes showed the noteworthy and positive effect of the usage of the balanced scorecard on the sustainable in telecommunication industry…”