At present, enhancing the understanding of the importance of the development of cultural and creative industries and grasping the future development trends of the whole society has become the primary issue for the development of this industry in our country. The main work of this paper is based on the interactive innovation research of visual sensor Maya-Unity animation simulation in film and television animation. Maya Unity puts the required lights on the model, adds texture materials, etc., selects all objects, and uses the “Mesh- > Combine” command. Then, open “Create UV->Automatic Mapping” for these objects to perform the UV operation. Open “Window-> UV Texture Editor” and check the new UV for baking. First, the article introduces an overview of the development of cultural and creative industries and the application status of virtual simulation technology in film and television animation. Then, the article introduces the characteristics of visual sensors and interactive design ideas. The scene view displays the document from a graphical perspective, while the code view displays the text content of the document. Both views must be displayed in the split window Dreamer, and only one view can be displayed at the same time; so, it is necessary to establish a button for scene and code switching. The animation scene will change with the passage of time following the development of the story. Therefore, in the lighting design, the animation changes of light intensity and color temperature should be produced. The time to complete a frame of image matching is 135 ms, and to complete a feature measurement, 8 frames of images are used for template matching, and then the average coordinate value is calculated, which takes about
135
×
8
=
1080
ms
, which meets the system requirements. The main effect of the text effect is very significant,
F
=
13.780
,
P
<
0.001
. Comparison of effect between development and middle to two sides,
P
=
0.02
,
P
<
0.05
. The results show that the use of Maya-Unity software for animation simulation can make the rendering of the animation more beautiful.